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Our Team

For nearly two decades, BuffaloRising.com has delivered a wide range of content to our readers – from development, arts/culture, business openings, and significant milestones. The leading source for hyper-local news for nearly 20 years, Buffalo Rising’s diverse editorial team delivers a wide range of relevant content to our readers as it unfolds in real time. We consistently expand to reach new audiences, encourage new economic ideas, and bring light to social disparities within the community.

With over 6 million page views and more than 1.8 million new users in 2019, Buffalo Rising is one of the region’s most read publications. Independently owned and operated, Buffalo Rising provides editorial and critical reviews on all topics that relate to Buffalo, NY.

March 2019, co-founders, Newell Nussbaumer and George Johnson, sought local partnership in Jessica Marinelli and Bradley Girdler.

The team formed Local Matters Inc. to own the entire Buffalo Rising portfolio, which now includes expanded video and social media capabilities.

“Just as our region evolves, it is time for us to put forth a new identity and platform. One that proudly reflects the new Buffalo, as well as one that honors its rich tapestry of culture, history, and heritage. Because Local Matters.”

– George Johnson, Content Strategist and Co-Founder

Since the acquisition, Local Matters has seen exponential growth, thanks to a small group of dedicated contributors who create innovative content to help drive the rebirth of a historic American City.

Core Team

Bradley Girdler

President | CEO

George Johnson

Co-Founder | Strategist

Newell Nussbaumber

Co-Founder | Editor

Jessica Marinelli

MBD | Production

Vincent Berbano

Photography | Design

Liberty Darr

Host | Author

Zoe Oleshansky

Design

Charles Skowronski

Social Media | Author

Addison Schoonmaker

Audio | Video

Authors