The Buffalo Bills open their postseason today in the AFC Wild Card round, and as playoff football returns to Buffalo, Broadview Federal Credit Union is once again turning postseason momentum into charitable giving by launching its sixth annual Playoffs with a Purpose initiative. This year, proceeds from the campaign will benefit the Roswell Park Alliance Foundation, which supports cancer research, treatment, and patient services at Roswell Park Comprehensive Cancer Center.
Under the program, Broadview will donate $10,000 for each Bills playoff game. Additional donations are tied to point differential. For today’s Wild Card matchup against Jacksonville, Broadview will contribute an extra $500 for every point the Bills win by. If the Bills advance, the point-based donation will double for each subsequent playoff game.
“Roswell Park is deeply grateful for this generous commitment from Broadview Federal Credit Union,” said Jenn Hickok, Director of Corporate and Sports Partnerships for the Roswell Park Alliance Foundation. “Turning Buffalo’s playoff moments into meaningful support for cancer patients reflects the strength of our community and what can happen when organizations come together for a shared purpose.”
Since its launch in 2020, Playoffs with a Purpose has turned Bills postseason appearances into financial support for regional nonprofits. Previous campaigns have raised thousands of dollars for FeedMore Western New York, helping address food insecurity across the region.
“Playoffs with a Purpose is a way to support both our hometown team and Roswell Park, an organization whose work in cancer research, treatment, and prevention continues to make a difference locally and beyond,” said Michael Castellana, CEO of Broadview Federal Credit Union, one of the largest credit unions in New York State, with more than $9 billion in assets, over 500,000 members, and more than 60 branches across the Capital Region, Binghamton, Syracuse, and Buffalo.
Fans interested in making a contribution or playing along can donate to Roswell Park Alliance Foundation at roswellpark.org/giving.