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‘Open4’ to Support Resilience of Small Businesses and Nonprofits Across WNY

A new small business and non-profit support program is now in development, thanks to a group of leaders from philanthropic and private sectors. Small businesses are the heart and soul of our community. Moving forward, this support group will offer mentoring, technical assistance, organizational capacity building, business services, and financial tools to better support the small business and nonprofit ecosystem.

“To thrive in the best of times, small businesses and nonprofits must survive the worst of times, so we have to support their ecosystem all the time,” said David O. Egner, President and CEO of the Ralph C. Wilson, Jr. Foundation.

“This new initiative will be called Open4, signifying both its purpose and its objective: to be an ongoing resource that is open for small businesses and nonprofits to receive long-term support, assistance and counsel; and to help small businesses and nonprofits remain open for their customers and constituents, even during the most difficult of circumstances,” Egner explained.

This collaborative group of funders is working with other partnering organizations to develop the specific parameters of the Open4 initiative.

“The COVID-19 pandemic brought with it unprecedented social and financial disruption, for which few small businesses and nonprofit organizations were positioned or prepared,” said René F. Jones, Chairman and CEO of M&T Bank. “Open4 aims to quickly restart small businesses and restore nonprofits in the Buffalo and Rochester regions—and most importantly, to reinforce these enterprises for greater long-term resilience, strength and success.”

The effort will cater more to the needs of women and minority owned businesses, and enterprises with ties to underserved, and low and moderate income communities, many of which are experiencing the brunt of the COVID-19 fallout.

“As our region works collaboratively to build a better future, it is important to further develop and strengthen the resources available to our small businesses and nonprofits, especially minority and women-owned businesses which are vital to our community,” said Kim Pegula, President and CEO of Pegula Sports & Entertainment.

In order to get this initiative off the ground, upwards of $6 million has been raised to spearhead the project, thanks to the financial support of stalwart corporate leaders such as KeyBank/First Niagara Foundation, M&T Bank, the John R. Oishei Foundation, Pegula Sports & Entertainment, and the Ralph C. Wilson, Jr. Foundation.

“The Open4 initiative, in combination with the New York Forward Loan Fund, will help to build and sustain a level of economic activity and opportunity that is healthy, inclusive and lasting,” said David J. Nasca, President and CEO of Evans Bank, N.A.

“Open4 will be available to any small business owner and nonprofit operator who wants help and guidance. We’ll be using all of our resources and expertise, including mentors who are already in the business community, entrepreneurs and other types of community leaders,” said Gary Quenneville, Regional Sales Executive and Buffalo Market President of KeyBank.

“The initial group of contributors and supporters are only the impetus,” said Robert D. Gioia, President of The John R. Oishei Foundation. “The goal is to leverage the incredible insight of our local entrepreneurs, leaders and community partners in co-designing a new public-private-philanthropic approach to strengthen the nonprofit and small business ecosystem.”

Open4 will provide longer-term systemic support to small businesses and nonprofits, building on the near-term financial assistance provided by the New York Forward Loan Fund announced Friday, May 22 by Governor Andrew M. Cuomo, to which an additional $3.5 million in funding was committed by Evans Bank, N.A., M&T Bank, and the Ralph C. Wilson, Jr. Foundation.

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Written by queenseyes


Newell Nussbaumer is 'queenseyes' - Eyes of the Queen City and Founder of Buffalo Rising. Co-founder Elmwood Avenue Festival of the Arts. Co-founder Powder Keg Festival that built the world's largest ice maze (Guinness Book of World Records). Instigator behind Emerald Beach at the Erie Basin Marina. Co-created Flurrious! winter festival. Co-creator of Rusty Chain Beer. Instigator behind Saturday Artisan Market (SAM) at Canalside, Buffalo Porchfest, and Paint vs. Paint. Founder of The Peddler retro and vintage market on Elmwood. Instigator behind Liberty Hound @ Canalside. Throws The Witches Ball at Statler City, the Hertel Alley Street Art Festival, and The Flutterby Festival.

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