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“All You Need is Made In BUF”

Grand Opening of ShopCraft at 773 Elmwood Avenue

There’s more great news coming Elmwood’s way. ShopCraft, a collective of 25 local artists, is taking up space at 773 Elmwood Avenue, former home to Fern + Arrow and Positively Main Street. This is an exciting development, because if you’re familiar with ShopCraft, then you know that this little bazaar features a plethora of handcrafted goods that you might typically find at a holiday pop-up market. In fact, ShopCraft started off as a pop-up of sorts, by occupying space within Thin Ice (also on Elmwood Avenue). 

That was three years ago. The shop-within-a-shop experience allowed ShopCraft owner Christa Penner to hone her practice as an operator of an artisan collective, while garnering a collection of some of WNY’s most regarded artisans. And what better place to host such an inspired business than Elmwood Avenue?

All of ShopCraft’s artists live and make their work within 90 miles of the shop, which is the same designation used for local produce.

“It has been a joy to watch ShopCraft grow and I could not be more proud of this amazing group of artists. I have loved working with them and am so excited to watch them thrive in their new location,” said Therese Deutschlander, owner of Thin Ice.

What originally started off as a collective of four artists, has literally been busting at the seems in its host location, Thin Ice. Now, ShopCraft will be able to offer more room to its 25+ artisans. Also, Penner plans on picking up a few more artisans to round out the space with products such as ceramics, macrame, stationery, prints, jewelry, home decor, apparel, and body care. 

Artisans work together on marketing, merchandising, and store operations, while promoting local economic growth.

“We are so excited for this expanded space. We will be able to provide opportunities to more local artists to sell their full line of work at ShopCraft, and bring more variety and products that are made in Buffalo to the Elmwood Village, and the greater WNY community,” said Penner.

On Friday, February 8, ShopCraft will be hosting an “All You Need is Made In BUF” celebration at the new space – 773 Elmwood Avenue. The community is invited to come meet the member-artists, and view some of their fantastic works. The event will be held from 6pm to 8pm, with a ribbon cutting at 6:30pm. Councilman Joel Feroleto will be on hand, supporting the newest Elmwood advancement. Local beer and light refreshments will be served. Festivities will continue through the weekend with artist demos and vendor pop-ups. Moving forward, the community can look forward to events such as workshops and lectures, as well as some fantastic homegrown shopping opportunities.

To learn more about ShopCraft visit ​​. Also follow their events and activities on Facebook.

Written by queenseyes


Newell Nussbaumer is 'queenseyes' - Eyes of the Queen City and Founder of Buffalo Rising. Co-founder Elmwood Avenue Festival of the Arts. Co-founder Powder Keg Festival that built the world's largest ice maze (Guinness Book of World Records). Instigator behind Emerald Beach at the Erie Basin Marina. Co-created Flurrious! winter festival. Co-creator of Rusty Chain Beer. Instigator behind Saturday Artisan Market (SAM) at Canalside, Buffalo Porchfest, and Paint vs. Paint. Founder of The Peddler retro and vintage market on Elmwood. Instigator behind Liberty Hound @ Canalside. Throws The Witches Ball at Statler City, the Hertel Alley Street Art Festival, and The Flutterby Festival.

Contact Newell Nussbaumer |

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