MarketWatch.com has posted an inspirational story about Lyft rideshare company offering discounted $2.50 rides to families living in communities that are considered food deserts. A food desert is a neighborhood that has little or no access to fresh and healthy foods. Therefore the residents are more prone to eating fast food, chips, soda, etc. This is one of the reasons that there is a growing obesity rate/poor health epidemic in the US.
Lyft’s new Grocery Access Program is set to launch in DC, where it has partnered with a non-profit by the name of Martha’s Table.
At this point, it sounds as if this new initiative is a pilot program. The MarketWatch.com article points out various criteria that families need, before getting accepted into the program – for example, they had to live in certain zones of the city that are deemed food deserts. Once accepted, the families will only be able to use the discounted Rideshare program to go to certain full-service grocery stores.
In Buffalo, chances of full-service grocery stores opening in neighborhoods that are deemed food deserts in unlikely. Hopefully, if this new Lyft program works out in DC, Lyft will consider rolling it out into other cities.
Lead image: lauramusikanski