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Just B…

“Everyone’s opinions about things change over time. Nothing is constant. Everything changes. And to hold onto some dogged idea forever is a little rigid and maybe naive.”

— Frida Kahlo


Since its launch in 2004, Buffalo Rising has reported on the daily evolution of Buffalo, NY. We have been honored with many opportunities to deliver a wide range of stories to our readers – from new building and development, to our expanding arts culture, including new business openings and significant milestones of established organizations, we have watched and reported on this maturation.  Independently owned and operated, Buffalo Rising will continue to provide editorial and critical reviews on all topics that relate to Buffalo, NY. But just as Buffalo is evolving, it’s time for us to put forth a new identity and platform. One that proudly reflects the new Buffalo, as well as honoring its rich tapestry of culture, history, and heritage.

Our new identity goes beyond the literal…
beyond the well-worn image of a Bison…
beyond our past…
beyond rising
as, in so many ways, our city has risen.

Today our mark is simply, B…an expression of a broad mission and call to action as much as our new brand.

Be iconic.
Be open.
Be forward.
Be vivid.
Be unpredictable.
Be brave.
Be what Buffalo starts with.
just B.


Special thanks 🙏🏿 for the work and talent of:

Atrillia Williams

    • : Voice-Over

Glen Tarachow

    : Sound Design
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