FYP Clothing has opened on Amherst Street, bringing an urban retail mix to Black Rock. FYP is a street lifestyle clothing brand that sells sneakers, t-shirts, hoodies, caps, sweatsuits, etc. The Amherst Street shop is the flagship location for the brand, which was started by Tim Koch (lead image left).
The FYP brand started as an online business, networking around Buffalo with a series of pop-ups in NYC, and locally at retail shops such as The Cellar. Now FYP has landed on solid ground, in the form of a full fledge retail operation, selling an array of FYP branded threads and kicks.
When asked about the brands that he is selling, other than his own, Koch says, “I plan on selling other local streetwear brands like More Money Less Violence (MMLV), Cointel, Home Base… and eventually other brands that relate to our culture.”
Koch also commented on the recent growth of his business by saying, “FYP started in November of 2016 – it all started with doing matching t-shirts for the sneakers that I was selling. I’d like to be a household name in the streetwear industry with at least two-three other locations across the US, and hopefully a move into Spain. [In the meantime] next up for FYP is a bunch of seasonal drops and colabs for the rest of 2018/2019.”
Per his inspiration behind FYP, Koch explains, “The inspiration behind the brand started with wanting to get people the best price on resale sneakers, so I could earn their loyalty. I came up with the concept in the summer of 2016 when I did my first sample t-shirt for myself and got great feedback on it. The brand has taken more of a fashion lane in the past few months with drops like our NBA-inspired shorts, and sweatsuits.”
FYP joins a number of other new businesses on Amherst Street, including Madd Ink Tattoo, Ashker’s, Interior Design resources, Atlas, The Fretted Buffalo, Blazed & Diffused, Allentown Records, and All Cycles Repair & Sales (and Sign Shop).
At the same time, there are a number of trailblazing businesses that have already withstood the test of time in Black Rock, such as Dapper Goose, Rohall’s Corner, Hot Mama’s Canteen, Nick’s Place, Spar’s Wegmans, Phoenix Restaurant, Barry’s, The Sportsmens Tavern, and Casey’s will be reopening in the near future.
FYP couldn’t have pinpointed a better time to secure a retail shop on Amherst Street. The neighborhood continues to evolve, especially now that there is such a great mix of energized up and comers, and solid anchors on the street.
“I chose Amherst Street because it’s home there,” said Koch. “I love to give back to my people by showing them we can have a local brand that’s still high class and sleek looking in a store that is still in the hood.”
Images courtesy FYP