During a current renovation at Casey’s Tavern on Amherst Street, the work crew unearthed a beautiful old vintage sign that was hidden underneath the existing sign. The building’s owner, Peter Rouff, said the he was happily surprised to find the original sign, that he noted probably dates back to 1967. The discovery occurred as Rouff and his team began to undergo significant repairs and updates to the establishment, which recently changed ownership.
I asked Rouff if he felt that this vintage sign might become the new look of Casey’s, and he told me that was his hope. He also told me that the new owner/operator, Vinnie Garofalo, was fond of the vintage look. Personally, I think the throwback sign is fantastic, and with an updated neon treatment could be a huge hit.
In other Casey’s news, Rouff has repaired the large parking lot next door. And in a very neighborly gesture, he said that he is going to allow everyone to use it, including Dapper Goose customers across the street. That’s pretty cool of Rouff, considering that under previous ownership, the parking lot was off limits to anyone other than Casey’s’ customers. There was even a sign over at Dapper Goose warning customers not to park there, or their vehicles would be towed.
Once the work at hand is complete, and new branding as “Casey’s Black Rock Tavern” is complete, Rouff believes that the refreshed establishment will reopen in early 2019.