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Here Come the Startups: Meet the 43North Finalists – Part Two

If you read Part One of this series, you know that 18 startups from across North America will be in Buffalo this Wednesday, October 3rd, to pitch for the chance to win $1 million or $500,000. The eight winners of this year’s 43North competition will move to Buffalo in January, and in this second installment of the three-part “Meet the 43North Finalists” series, we’re looking at six more of the 18 companies vying to become Buffalo’s newest startups.

This list also includes the second company from Western New York, LegWorks. The first is Dimien, detailed in Part One.

Innovative Wellness SystemsDover, Massachusetts

Innovative Wellness Systems (IWS) is a biomechanical footwear, technology and data analytics company. The IWS team has over 30 years of footwear, technology and medical experience to provide smart solutions for health and wellness problems as an integral part of the mobile health ecosystem.

KickfurtherBoulder, Colorado

Kickfurther is the world’s first inventory crowdfunding platform where anyone can support the growth of brands they love.

LegWorksBuffalo, New York

LegWorks is a social enterprise revolutionizing access to high quality prosthetics for amputees. They believe that every amputee, no matter where they live, has the right to walk with confidence. They design, manufacture and distribute innovative and patented prosthetic technologies, and use a tiered pricing model to serve diverse patients globally.

Magnusmode – Waterloo, Ontario

Magnusmode leverages mobile technology to help people with autism and cognitive special needs live with greater inclusion and independence. The company’s flagship product, MagnusCards, helps people worldwide to learn life skills (e.g. cooking, traveling, personal care) through partnership with content producing customers including Colgate, CIBC, A&W, and Toronto Pearson Airport.

MF FireBaltimore, Maryland

MF Fire is a team of fire scientists engineering the perfect wood stove. Their MIT-award winning app-driven smart wood stove is and delivered the cleanest burn ever achieved. MF Fire re-imagines wood stoves as clean energy sources and created smart technology that’s up to 60x cleaner, releases 30% less CO2 and achieves 90% real-world efficiency.

NaturAll ClubPhiladelphia, Pennsylvania

NaturAll Club uses food technology to offer the first hair products on the market made from fresh ingredients like avocado pulp, bananas and coconut creme. NaturAll Club connects customers with the right hair ingredients using an algorithm quiz on its eCommerce site: NaturAllClub.com


The $5 million 43North startup competition is designed to encourage entrepreneurs with high growth potential to compete for enterprise funding in Western New York. The finalists will participate in two rounds of live pitching at Shea’s Performing Arts Center in Buffalo on October 3 for a shot at one of 43North’s eight cash awards, which include a $1 million grand prize and seven awards of $500,000.

The evening pitch session is, for the first time, SOLD OUT. However, daytime pitches are still free and open to the public, with no registration or tickets required.

43North Qualifying Round

Wednesday, October 3

8:00 a.m. – 2:30 p.m.

Shea’s Performing Arts Center

646 Main Street, Buffalo, NY

Written by Buffalo Rising

Buffalo Rising

Sometimes the authors at Buffalo Rising work on collaborative efforts in order to cover various events and stories. These posts can not be attributed to one single author, as it is a combined effort. Often times a formation of a post gets started by one writer and passed along to one or more writers before completion. At times there are author attributions at the end of one of these posts. Other times, “Buffalo Rising” is simply offered up as the creator of the article. In either case, the writing is original to Buffalo Rising.

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