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“How New Era Took Buffalo From Rust Belt Town to Sportswear Capital of the World”

During a recent trip to New Era headquarters, I overheard someone say that over the years numerous legit offers have come in, looking to purchase the Buffalo company. Instead of considering the buyout offers, New Era has instead dug its cleats into its Buffalo turf, as a way to say ‘Thank You’ to the city that has rallied around the company since the start.

Buffalonians love New Era. The world loves New Era. Whenever a high profile sports game is being broadcast on TV, New Era is there, which means that Buffalo is there. New Era has become ubiquitous in the world of sports apparel, especially when it comes to lids.

But don’t just take my word for it, let Rolling Stone magazine explain how much of a rockstar brand New Era has become. Check out this fantastic article that holds the company up on a pedestal for not selling out, and continuing to do the right thing for the brand, and for its host city… a city that New Era continually recognizes as a significant part of its incredible success story.

Written by queenseyes


Newell Nussbaumer is 'queenseyes' - Eyes of the Queen City and Founder of Buffalo Rising. Co-founder Elmwood Avenue Festival of the Arts. Co-founder Powder Keg Festival that built the world's largest ice maze (Guinness Book of World Records). Instigator behind Emerald Beach at the Erie Basin Marina. Co-created Flurrious! winter festival. Co-creator of Rusty Chain Beer. Instigator behind Saturday Artisan Market (SAM) at Canalside, Buffalo Porchfest, and Paint vs. Paint. Founder of The Peddler retro and vintage market on Elmwood. Instigator behind Liberty Hound @ Canalside. Throws The Witches Ball at Statler City, the Hertel Alley Street Art Festival, and The Flutterby Festival.

Contact Newell Nussbaumer |

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