If you’re pub crawling around Buffalo over this St. Patrick’s Day weekend, you might just come across Sullivan’s Irish Ale, an ale that was first brewed in Kilkenny, Ireland over 300 years ago.
What is especially interesting about Sullivan’s Brewing Company, the brewers of this ale, is that they chose Buffalo as the first US city to launch its beer. Buffalo, being a beer lover’s city, has become a top city for foreign beer companies to launch their brands. Buffalo has also become known as an ideal test market for beers.
To that end, reps from Sullivan’s Brewing Company will be on the prowl this weekend, promoting their spooky beer handle campaign, which features a video (see below) of a haunted tap takeover by Ghost Sully, the salty dog who originally brewed the beer.
‘Ghost Sully’ thinks that St. Patrick’s Day is the perfect time to reveal himself to pub-goers in Buffalo.
The team behind Ireland’s popular hidden camera show ‘The Fear’ was behind the stunt, with Ghost Sully voiced by ‘Game of Thrones’ actor Morgan C. Jones.
Sullivan’s Irish Ale is served locally at:
- The Tewksbury Lodge, 249 Ohio Street, Buffalo, NY
- Tavern At Windsor Park, 8444 Transit Road, Amherst, NY
- NYE Park Tavern, 1672 Elmwood Avenue, Buffalo, NY
So, if you are in the neighborhood and fancy a pint, don’t forget to raise a toast to Sully, Sullivan’s Brew Co USA for their creativity, and for choosing Buffalo as the preferred city to launch their coveted brew.
Now, check out what happens when a possessed beer tap talks to customers in an Irish Pub…
@SullivansBrewCo / #DeadGoodAle