Generally, the rule of thumb with pop-up shops is that they suddenly appear, and are then gone just as quickly. Over the last couple of years, Buffalo has been home to a number of pop-up markets and initiatives. While some of those shops have managed to secure actual brick and mortar storefronts of their own, others have not managed to be so lucky. Fortunately for two of them, retailer Joe Incao was there to snap them up.
Joe owns Furnishings on Main Street and is also an interior designer in downtown Buffalo. In order to enhance his own offerings with an infusion of local merchandise, Joe decided to sublet two sections of his store to a couple of former pop-up retailers who would not otherwise be able to maintain their own retail shops. The two pop-up entrepreneurs are Rare Bath & Body (owned by Savannah Griffith), and BLT – Buffalo Loves Tees (owned by Sarah and Nate Gatti).
“Savannah and I struck up a conversation during the holidays while I was shopping at the Pop Up,” said Incao. “It occurred to me that I needed a bath and body range in Furnishings so we worked out an arrangement and Rare Bath & Body moved in at the end of the holiday Pop – Up. Stay tuned for the launch of her men’s product range called Junk.”
Once Joe landed the line of Bath & Body products, he immediately began to think about the possibilities – what else was out there that he needed (made locally)? His mind began to focus on the need for additional Buffalo merchandise, which he felt he was lacking. “I wanted something more approachable as you enter Furnishings,” he explained. “I think we often get mislabeled as expensive. I have gifts here starting at $3 but I can make a $3 item look like a million. Having a universal item like a T Shirt offers our guests a familiar welcome to the store. BLT has very unique and imaginative designs that fall in line with my esthetic so they are a great fit. I am also excited that Nikita Williams of Phenomenal Expressions has decided to stay in the Pop Up location through the holidays. Nikita has a “phenomenal collection of jewelry, bags and other women’s accessories. Retail is taking seed on the 500 Block.”
Furnishings – Gift Home & You