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BAK USA’s Atlas 12 is All Buffalo

Just yesterday, Buffalo-based tech company Bak USA announced their retail partnership with Microsoft stores across the country. Not only is this partnership a big deal for BAK USA, it’s another big deal for Buffalo.

In order to broadcast the news, the company decided to film a three minute promotional video that features Buffalo NY backdrops, and stars BAK USA employees and their kids. The lead role in the short is Bak USA’s senior business developer Ian Donnelly. The short was filmed at Tifft Nature Preserve and Nichols School. The film also stars the Atlas 12, BAK USA’s versatile 2-in-1 laptop built exclusively for K-12 classrooms. Bak USA’s creative director, Luis Fernandez, developed the project, along with a NYC production crew and Peter Cumbo (Cumbo, Inc.) out of Buffalo.

This is a Buffalo product, made by a Buffalo company, promoted by Buffalo creatives, starring Buffalonians… does it get any more Buffalo than that? BAK USA continues to make sure that this city plays an important role in all of its achievements.

“Our vision is to make high-quality technologies accessible to everyone, especially students,” said Bak USA Chief Technology Officer & Co-Founder Christian Bak. “Today we’re another step closer to making that dream a reality. As we continue to work with Microsoft, we increase our capacity to build high-quality technologies, celebrate American standards of manufacturing, and make a meaningful impact on education.”

“We are delighted to continue to expand our relationship with Bak USA as they launch the Atlas 12 with Windows 10, now available at Microsoft retail stores,” said Peter Han, vice president, OEM Worldwide Marketing. “The Atlas 12 will provide the education market a device with versatility in design and use with its 360 degrees of flexibility along with unique deployment packages and digitized lesson plans.”

The Atlas 12 retails for $399. The laptop is available at Microsoft’s 79 retail stores across the US.

Written by Buffalo Rising

Buffalo Rising

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