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Invest Buffalo Niagara

Investing in Buffalo-Niagara is looking more attractive than ever. That’s the message that Buffalo Niagara Enterprise (BNE) is sending with its spruced up brand identity and new organization name. 

Invest Buffalo Niagara, along with the tagline, “come grow your business with us.”

“The positive economic momentum underway in Western New York is pointing to a new day and a brighter future,” said Tom Kucharski, President & CEO of Invest Buffalo Niagara. “As we looked ahead to the role our organization would play in helping develop that future, it became clear that a new brand would better represent the progress that is occurring and more effectively position Invest Buffalo Niagara to seize this momentum.”

Invest Buffalo Niagara, a not-for-profit public/private partnership, is considered the region’s research, marketing, business and economic development attraction organization. Obviously, the new spirit of doing business in buffalo warranted the name change.

“There has never been a better time to invest in Buffalo Niagara than right now,” said Randall L. Clark, Chairman of Dunn Tire LLC and the Invest Buffalo Niagara Board of Directors. “This new name and brand is an evolution that is consistent with the growth and resurgence we are experiencing in the Buffalo Niagara region. It is a more accurate statement of the critical role our staff plays in attracting investment and job creation opportunities that strengthen our economy.”

Buffalo-Invest

Since its inception in 1999, the organization has helped 340 companies to invest more than $4.4 billion into the local market, resulting in a rippling economic impact in industries that include agribusiness, life sciences, advanced manufacturing, logistics & distribution, advanced business services and clean technologies.

The organization has been involved with numerous recent high impact economic initiatives including:

  • Coordination of the original 43North Finals Week
  • Publishing the Buffalo Niagara Relocation Guide and Labor Market Assessment
  • Sponsoring the Bright Buffalo Niagara venture forum
  • Helping bring Steve Case’s Rise of the Rest Tour to Western New York
  • Hosting cross border symposiums
“I want to recognize and thank our partners at Block Club for their contributions to this rebrand initiative,” said Jenna Kavanaugh, Marketing & Communications Director of Invest Buffalo Niagara. “Together we engaged in a formal brand review process that included substantial research, competitive analysis, client evaluation, surveys, organizational dialogue and ideation. The result is a modern name and new look that allows us to keep pace with local economic progress and best tell the story of our community’s attractiveness for business investment.”
Along with a new twist to the brand identity and new name, Invest Buffalo Niagara also has new offices located at 257 West Genesee Street. Next comes a new website and collateral materials, which will help to get the organization’s name and mission out into the public and private realm. 

Written by Buffalo Rising

Buffalo Rising

Sometimes the authors at Buffalo Rising work on collaborative efforts in order to cover various events and stories. These posts can not be attributed to one single author, as it is a combined effort. Often times a formation of a post gets started by one writer and passed along to one or more writers before completion. At times there are author attributions at the end of one of these posts. Other times, “Buffalo Rising” is simply offered up as the creator of the article. In either case, the writing is original to Buffalo Rising.

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