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John Marfoglia Does Justice for Hertel Building

After spending a few days exploring Hertel, in order to get the BRO Gift Guide together, I have come across an groundswell of civic pride that is starting to rub off on the outward appearance of the street.

For years, Hertel has seen many of its beautiful historic buildings brutishly modified with signage and materials that have left numerous building facades looking deplorable. Fortunately, as new businesses open on the street, some of the building owners (not enough) are re-examining the garish mistakes that have been made in the past. Vinyl awnings are starting to come down, transom windows are being exposed, and attractive commercial signs are making appearances.


Recently, John Marfoglia, owner of JM Goldbuyers/John Marfoglia Antiques, decided that it was time to invest in the corner building that he had occupied for years. The first thing that he did was to remove the boards that had covered the stunning transom windows and the vestibule windows that had been hidden out of sight. Now, light floods into the business. Not only that, the exterior of the building shines in a way that it hasn’t since the boards were installed. The transformation is remarkable, and speaks of renewed pride and spirit on the street.

As an additional touch, John retained the services of old world sign painters (Jurga & Mozz) to work their magic on the transom windows. It’s remarkable how much this project adds to the luster of Hertel Avenue.


Looking back at what an aesthetic detractor the old boards were, it’s hard to fathom why anyone would have put them up to begin with. What a wonderful way to give back to the community, by restoring the original appearance of this stunning commercial building.

JM Goldbuyers/John Marfoglia Antiques | 1484 Hertel Avenue | Buffalo, NY | (716) 913-8549 | Facebook

Jurga & Mozz Sign Painters | Chris Jurga 716-308-5602 | Jake Mozzlow 716-604-2075


Written by queenseyes


Newell Nussbaumer is 'queenseyes' - Eyes of the Queen City and Founder of Buffalo Rising. Co-founder Elmwood Avenue Festival of the Arts. Co-founder Powder Keg Festival that built the world's largest ice maze (Guinness Book of World Records). Instigator behind Emerald Beach at the Erie Basin Marina. Co-created Flurrious! winter festival. Co-creator of Rusty Chain Beer. Instigator behind Saturday Artisan Market (SAM) at Canalside, Buffalo Porchfest, and Paint vs. Paint. Founder of The Peddler retro and vintage market on Elmwood. Instigator behind Liberty Hound @ Canalside. Throws The Witches Ball at Statler City, the Hertel Alley Street Art Festival, and The Flutterby Festival.

Contact Newell Nussbaumer |

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