Kurtlyn Cunningham, the owner of Love Light & Magick, has pulled the old switcheroo. At first, when I heard that she needed to vacate her original location at 1374 Hertel Avenue, I was afraid that she might pull a disappearing act. Fortunately, she found another location just down the street – a storefront that she says is actually more manageable (it’s a bit smaller though still sizable).
I was happy to hear that Kurtlyn was back in business because I really dig what she does. Kurtlyn opens numerous doors for people all over the region. She does that by opening up her “home” to those who are looking for a place to explore various religions, beliefs, and spiritualities.
I stopped in to chat with Kurtlyn, to see how far she had come on her own journey. I was happy to hear that although she was thrown a few curveballs, she ended up finding a new, happy and inspired direction. “We’re hosting classes like crazy,” she told me. “Tonight we have psychic tarot card readings, henna and a past life repression class,”Kurtlyn told me. “Tomorrow is meditation, psychic readings, and an art opening featuring the work of artist Cookie Prints.
What is funny about Kurtlyn’s move is that she only transitioned one block towards Elmwood. But it might as well have been a mile/world away. “I’m happier here,” she said. “This part of Hertel is more down to earth. It’s also way more diverse, with the Middle Eastern culture that you find. The diversity fits the business – it makes a big difference to me.”
Although the space is a bit smaller, Kurtlyn’s retail lines are growing. “We’re expanding into some voodoo hoodoo, which is an Americanized version of voodoo – New Orleans on up. We’re also expanding into Hindu and more locally made items – artwork, religious and crafts. There are local people making body oils and even voodoo items. Our lines have grown and so have our classes.”
Kurtlyn attributes her successful transition on Hertel to her fans, friends and customers that helped her with the move. In the end, that’s really what it’s all about – support from the community for a business that is not exactly for everyone, and is somewhat misunderstood by those who are not familiar with these sorts of rituals, practices and beliefs. Thankfully there are enough people that do “get it”, which is exactly why a business like this can exist (in the first place) and thrive (on top of it).
On October 30, from 5pm to 9pm, Kurtlyn will be hosting a Grand Opening with live music, food and drinks, psychic readings, henna, cosmic infused jewelry from “Nikki”, and gris-gris bags made especially for Love Light & Magick (costumes are optional).
Click here to learn more about the shop.