Craft brewing is getting big in Buffalo, again. And it’s getting bigger by the day. Now craft brewing partners Jonah Epstein and Dillon Joseph are setting out to create a different brewing concept – one that they believe will be very endearing to Buffalonians. Their idea is essentially to let the Buffalo community decide what types of beers they should start brewing. The brewing team will be relying in local beer lovers to help craft their vision for the microbrewery.
“When I first started telling friends and family about the project, we started getting a great deal of suggestions about what kind of beer we should make, and how it should taste,” said Epstein. “Everyone was so enthusiastic about their opinion that we decided we want to leave it open for the Buffalo/WNY community to decide, which is essentially the concept of our business.”
MyCity Brew (a finalist in the 2015 Kenneth A. Freirich Business Plan Competition) will rely on a website and social media, as well as Kickstarter to generate a buzz around the concept. They brewers are also committed to a social aspect, which they feel will go a long way in the Buffalo community. “We’ll be posting a series of surveys and polls in order to narrow down the options to four different beers,” Epstein explained. “Once we’ve narrowed the choices, we’re creating four test batches of the different beers. In the summer of 2016, we’ll be holding an event where the community can come to taste test each of the different beers and vote for the one that they want to become MyCity Brew’s first beer. So, what we end up with is a beer that’s designed, tested, and selected, by Buffalo, for Buffalo. We’re also committing to donate 1% of all profits to local charities for an initiative were calling 1%BackforBuffalo. We’re encouraging other local businesses to jump on board and to the same.”
MyCity Brew will be launching a its Kickstarter campaign this fall. They anticipate to start brewing in 2016.