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“I could use a cold front right about now.”

Have you ever seen the ads on TV, produced by marketing organizations from Southern states, that broadcast to Buffalonians that it’s time to think about heading south to vacation, or even live? It happens each year as we get closer to fall and winter. It’s a smart marketing strategy, aimed at northern cities that are heading into the colder months.

This morning I came across a weather post on in which the writer stated that this is the time of year that Floridians pray that cooler weather is coming. By cooler, I mean a break in the ongoing heatwave conditions that tend to persist from May to September.

Seeing that Buffalo, and other northern cities are being targeted by southern interest groups, wouldn’t it behoove Buffalo (or a consortium of Rust Belt cities) to target southern states in a similar manner when the heat is overly oppressive down south? The marketing campaign would be especially effective if we were to incorporate Niagara Falls into the equation – a tourist destination that captures the imagination of just about everyone in the world.

Buffalo should wield its inherent attributes, such as its four seasons, the same way that warmer states attempt to appeal to us when the cold weather sets in. The Orlando Sentinel posted this article in June, which states that some people have opted to sleep during the day when the weather is unbearably oppressive. To me, that would mean that a vacation north is in order.

If only Buffalo had never invented the darn air conditioner, it would be a completely different story altogether.


Written by queenseyes


Newell Nussbaumer is 'queenseyes' - Eyes of the Queen City and Founder of Buffalo Rising. Co-founder Elmwood Avenue Festival of the Arts. Co-founder Powder Keg Festival that built the world's largest ice maze (Guinness Book of World Records). Instigator behind Emerald Beach at the Erie Basin Marina. Co-created Flurrious! winter festival. Co-creator of Rusty Chain Beer. Instigator behind Saturday Artisan Market (SAM) at Canalside, Buffalo Porchfest, and Paint vs. Paint. Founder of The Peddler retro and vintage market on Elmwood. Instigator behind Liberty Hound @ Canalside. Throws The Witches Ball at Statler City, the Hertel Alley Street Art Festival, and The Flutterby Festival.

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