Southern Tier Brewery (STBC) has launched a new Buffalo beer, thanks to a partnership created with Pegula Sports and Entertainment (owners of Bills and Sabres). After coming up with a co-branding effort for the teams, and the city united as “one”, the need for a similarly branded beerwas established. The result is a beer brewed with North American hops, malted barley, oats and wheat – described as “a smooth, refreshing craft beer, brewed to be 4.8% alcohol/volume.”
“It’s always exciting to launch new beer.” said Phin DeMink, founder of STBC. “We collaborated with PSE to develop an exceptional craft beer. It’s designed to appeal to all types of beer drinkers, in particular Buffalonians. I’m extremely proud of this product and proud to make Buffalo its home. It’s our beer, it’s what we drink around here.”
“Since launching our One Buffalo initiative, it has been our goal to connect the community and have the city we love come together as one,” said PSE EVP of Marketing and Brand Strategy Brent Rossi. “We’re very excited to celebrate the passion of our area through One Buffalo, Our Beer. We look forward to seeing the community express their Buffalo pride with this beer.”
“At Southern Tier we are always striving to make the highest quality beer and offer innovative new products,” said John Coleman, CEO of STBC. “Western New York has become a sophisticated beer market, and One Buffalo is a great fit for all beer drinkers. We are especially proud to be able to brew this beer with PSE as our partner.”
One Buffalo Beer was introduced at Ralph Wilson Stadium and 716 Food & Sport yesterday (pre-season game day). Bills and Sabres president Russ Brandon was on hand to tap the first keg. The beer will be distributed throughout Greater Buffalo starting this September.