It’s not often that a local company sets up a private concert for its employees and their friends. But that’s what New Era did last night, when they invited their staff to see Cold War Kids at Babeville. The covert stunt was organized as a type of employee appreciation gesture, which worked wonders judging by the large attendance and the crowd’s enthusiasm.
When I first heard that New Era had booked Cold War Kids to play a private show, I immediately thought of similar companies such as Red Bull, Google, Apple, etc., that are always treating their staffs to all sorts of outrageous outings. These types of employee perks go a long way towards rally around a corporate image. It’s also a great way to attract new employees.
Last month I posted on New Era’s Employee Relo Video. This month New Era treated their employees to a private showing of Cold War Kids. I understand that this is the direction that the company will continue to head. Lucky for New Era staff, their friends, and even the employee prospects who get a chance to see what the company, and this city, is all about.
Thanks for the shot of inspiration from Jamie.
^Three fans snapped up the band’s playlist