Three Buffalo businesses have been selected to be featured on the TV show Start-Up. Production crews will be profiling Public Espresso, City Dining Cards, and Consumers Beverages (specifically CB’s Craft Cruiser) in coming weeks – the crew will be filming in Buffalo from April 28 through May 1 . The innovative businesses have been chosen due to their unique start up stories, and respective abilities to grow into successful operations.
“We travel throughout the United States to hear the personal stories of entrepreneurs and find out what it really takes to start a successful business from the ground up,” said Jenny Feterovich, producer, casting and production coordinator of Start Up. “We aim to capture the imagination and hearts of the nearly 50% of Americans who dream of starting their own business.”
Feterovich’s inspiration for the show came from his own experiences as a start up business owner. The show is meant to “pay it forward” to others who have managed to grow their concepts from an idea, to reality, to a full fledge successful operation. Each story is different – from range of products and services to growth techniques, and each boasts inspirational characteristics for others to glean.
It’s timely that three of Buffalo’s own are being featured, considering that there is so much attention being paid to the Buffalo business incubation/start-up realm as of late. It just so happens that this sort of reality TV programming, served up by Create® TV and Worldsm, might be one of the most effective ways to tell the real Buffalo story, which is no longer singular industrial might but the diversification of business sectors.
“The entrepreneurial movement in Buffalo and Upstate New York is seeing some exciting energy and growth,” said Matt Pokigo, co-owner and president of the Consumer’s Craft Cruiser, which debuts in Western New York later this spring and is sponsored by the chain of popular, locally-owned beverage supply stores. “I commend Gary and his team for their interest in shining a light on the startup renaissance happening in our region and can’t wait to get them to Buffalo so that they can see first hand what an amazing place this city really is to live, start a family, and passionately grow a business.”
*The show currently airs on 86% of all PBS stations across the country and also has an active YouTube channel. The production shoot ends May 1, 2015 with a “wrap party” at the fellow startup operation Resurgence Brewing Company.