When was the last time that you ever attended a sporting event at Buffalo State? Have you ever attended a sporting event at Buffalo State? In many college towns and cities, the residents “townies” actually spend time on college campuses, supporting the athletic programs. Not so much in Buffalo I fear.
Now the Elmwood Village Association and Buffalo State College Athletics are teaming up to change that mindset. A campaign titled “You’re In Bengals Country” is being unleashed with the help of Elmwood Village businesses. The idea is to hook store customers up with free tickets to attend hockey, basketball and football games.
“Buffalo State and its students are such integral part of the Elmwood community, and we’re excited about this opportunity to promote Buffalo State Athletics while at the same time rewarding shoppers for purchases at Elmwood businesses,” said Elmwood Village Association Executive Director Carly Battin.
“We’re absolutely delighted to be collaborating with the Elmwood Village Association,” said Buffalo State Director of Athletics Jerry Boyes. “This is a win-win for the retailers, surrounding neighborhoods as well as Athletics and, in a broader sense, the college. The campaign offers retailers another ingredient in their marketing efforts to drive traffic to their stores while creating awareness in the Elmwood Village community of Buffalo State athletics and the college.”