Buffalo’s much loved Fisher-Price toy company is making an investment into the city of Buffalo that goes beyond the realm of playgrounds. The infant and preschool toy manufacturer is now leasing space the Tri-Main Center in Buffalo, where it has set up a photo studio. The studio will be the company’s second location for such marketing and advertising activities. The newly renovated Tri-Main Center facility will allow the toy company to spread its wings a bit, by providing additional space for producing photos that will ultimately wind up on product packaging, websites, and catalogs in 150 countries. Buffalo’s growing diversity will actually come into play, seeing that Fisher-Price’s popularity around the world continues to grow.
“Local families really are the face of our brand globally,” said Teresa Gonzalez Ruiz, VP Brand Marketing, Fisher-Price. “The cute baby on our package sold in China and the preschool boy on our website in Brazil are from Western New York, and it’s our hope that every family has fun at the studio and shares their experience so even more children come to play on camera.”
In order to create the new photo studio, Fisher-Price teamed up with ‘room’ on Hertel Avenue to pull together the desired look of the space, where 25% of the 4000 photo shoots will now occur. This is an ongoing relationship between the two businesses, intended to come up with ever-changing play spaces for the mini models.
“We are so pleased to have forged this new collaboration with Fisher-Price, one of the most iconic brands in Western New York,” said Principal Designer and Owner of room Michael Poczkalski. “room is all about creating spaces for people to have meaningful experiences in. Through this partnership with Fisher-Price, we will be able to build contemporary and modern settings that invite families to create warm and memorable moments with one another.”
Notice the Buffalo pillow in the photos? That’s a nice subliminal ‘room’ touch that I hope to see more of future shoots!
*Interested parents with children birth to 5 years old should email a candid photo of their child to email@example.com with their name and birth date, and include the parent’s name and address, phone number and email address.