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The Big Race | 24 Hours @ The Bike Shop & Handlebar

It was only a matter of time before The Bike Shop’s HubFit Studio and Handlebar teamed up to host an event at the Hub. Both businesses revolve around “the bike”, so it’s only natural that they would sponsor and promote an event that benefits GObike Buffalo (and The Food Bank of WNY).

Starting Friday December 12, 2014 at 8pm, a number of cycling teams are preparing to embark upon a 24 hour journey that will take them nowhere. That’s because the bikes that they will be riding are stationary.

Teams will be pedaling around the clock as they attempt to reach their goals. It’s a test of endurance for sure, and one that will ultimately prove to go a long way for a couple of worthy local charities. “Each team has somewhere between 4 and 10 people and will collect a minimum of $600 as a donation,” said Sarah Schneider, co-owner of Handlebar. “Team Spirit is strongly encouraged, because we will be LIVE casting the race through Dropcam and allowing phone-in donations. We will be streaming classic movies, music videos, and cartoons throughout the wee hours. Food will be available all evening and morning. Cycling profits will be donated to GObike Buffalo, while food profits will be donated to The Food Bank of WNY.”

The sign-up deadline for the event has already ended. Now the community is asked to come down and cheer on the participants. Eat and drink, and watch others as they toil through the night and into the following day. Come celebrate the cycle of life, and raise a few bucks for a good cause along the way.

The Big Race 2014
Handlebar and The Bike Shop’s HubFit Studio | 149 Swan Street Buffalo NY 14203 | See Facebook for details
  • Snacks and entertainment provided around the clock
  • Massage therapist for Saturday
  • Parties at 8pm on Friday and 8pm on Saturday – DJ Cutler and DJ LoPro
  • 2 trophies. + medals for each participant
  • Prize basket
  • Gift certificates ($15 per participant)
  • Handlebar’s first brunch @ 8am

Written by queenseyes


Newell Nussbaumer is 'queenseyes' - Eyes of the Queen City and Founder of Buffalo Rising. Co-founder Elmwood Avenue Festival of the Arts. Co-founder Powder Keg Festival that built the world's largest ice maze (Guinness Book of World Records). Instigator behind Emerald Beach at the Erie Basin Marina. Co-created Flurrious! winter festival. Co-creator of Rusty Chain Beer. Instigator behind Saturday Artisan Market (SAM) at Canalside, Buffalo Porchfest, and Paint vs. Paint. Founder of The Peddler retro and vintage market on Elmwood. Instigator behind Liberty Hound @ Canalside. Throws The Witches Ball at Statler City, the Hertel Alley Street Art Festival, and The Flutterby Festival.

Contact Newell Nussbaumer |

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