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Second Chic Hertel

Jewelry designer/entrepreneur Annie Adams has opened a second thrift store in the city. Called Second Chic, the first location opened up across from the Lexington Co-op a few years back (behind Taste of Siam). Now Annie has created another impressive second hand store on Hertel Avenue, establishing herself as the leader of consignment thrift clothing in the city.


The North Buffalo location is quite sizable, and doesn’t even look like a typical thrift shop. Rather, the thoughtful rustic displays (all upcycled) create a warm, organized, open ambiance that makes it easy to navigate and fun to shop. For those who have a hard time sifting through the aisles of junk at traditional thrift shops, this is much more along the lines of “vintage” in look and feel. To add interest to the items, the young salespeople also contribute to the mix, by spending a good amount of time helping Annie to find fashionable accessories to stock the shelves.


Anyone who knows anything about Annie, knows that she has impeccable taste when it comes to clothing and design. Which means that customers are guaranteed to find some real “diamonds” without having to deal with the “rough”.


Any quality commercial street should have at least one serious thrift/consignment shop. This one on Hertel not only works well with all of the rustic antique shops nearby, it also appeals to a different clientele than the one on Elmwood, which means that Annie is able to create a different vibe for each.


The Elmwood location is a bit younger due to the Buffalo State students who frequent the street. The Hertel location is for an older crowd, seeing that the district is more oriented towards families. The Hertel location also has a healthy amount of clothing for the guys, so be sure to bring your husband along for the shopping excursion.


Second Chic Hertel is a great addition to the solid offerings that already exist on the street. From the upcycled store fixtures to the beautiful storefront, Annie (with the help of her husband, Chris) has managed to pull something together that Hertel should be very proud of.

Second Chic Hertel | 1421 Hertel Ave | Buffalo, New York 14216 | (716) 862-8222 | Facebook



Written by queenseyes


Newell Nussbaumer is 'queenseyes' - Eyes of the Queen City and Founder of Buffalo Rising. Co-founder Elmwood Avenue Festival of the Arts. Co-founder Powder Keg Festival that built the world's largest ice maze (Guinness Book of World Records). Instigator behind Emerald Beach at the Erie Basin Marina. Co-created Flurrious! winter festival. Co-creator of Rusty Chain Beer. Instigator behind Saturday Artisan Market (SAM) at Canalside, Buffalo Porchfest, and Paint vs. Paint. Founder of The Peddler retro and vintage market on Elmwood. Instigator behind Liberty Hound @ Canalside. Throws The Witches Ball at Statler City, the Hertel Alley Street Art Festival, and The Flutterby Festival.

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