Arriving in 2016, Buffalo will be home to a new and original hotel and conference center unlike any other in the country. Take a look at the following video and tell me that it doesn’t get you excited about Buffalo’s future, and the role that the Richardson-Olmsted Complex will play. Within the video, you will hear about the intentions of the hotel and conference center, as well as get an initial look at some of the branding of Hotel Henry (Richardson’s first name). Branding created by local agencies Block Club and 19 IDEAS.
“’Hotel Henry’ is a contemporary name that references architectural legacy and a modern experience. It is cosmopolitan, and signals a freshness in this historic building. It is both classic and contemporary, without being ironic. It is handsome but soft, affirmative but welcoming,” said The Mansion Group Partner Diana Principe. “On a branding level, there are exciting opportunities with this kind of name. It explores the profile of this figurative Henry—as well as the historical Henry Hobson Richardson—and suggests exploration of his identity, as it relates to the brand’s spaces and offerings.”
Hotel Henry, Urban Resort Conference Center, the official name of the hotel and conference center, will feature 88 guest rooms and a culinary experience at the new urban resort, “100 Acres, The Kitchens at Hotel Henry”. There will be special-event accommodations for 50 to 500 guests.
“In developing the brand for Hotel Henry, it was important to honor the past, while embracing the future,” said Block Club Creative Director Brandon Davis. “Richardson’s first name has a wonderful quality to it. ‘Hotel Henry’ is a contemporary name that references architectural legacy and a modern, cosmopolitan hotel experience. It offers creative branding opportunities and signals a new era for this significant building. The logo is comprised of custom modern serif and light sans serif lettering—marrying historic and cutting edge, just as the hotel will.”
To learn more about Hotel Henry, visit HotelHenry.com