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The New Rust Belt: Makers and Doers

A new 32-page printed paper in a magazine format has “hit the streets” thanks to the handiwork of photographer/writer Luke Copping. The paper is dedicated to the Rust Belters of Greater Buffalo who have made a mark on the community. By capitalizing on the grit and newfound glamour (believe it or not), the Rust Belt is producing local heroes who are both resourceful and determined to create a niche for themselves in a city that is welcoming their efforts with open arms.

Over the years, Luke’s work has brought him face to face with a number of Buffalo’s movers and shakers, which is what ultimately inspired him to produce a printed compilation of the experiences. The funny thing is, what started off as a promo for his photography services might actually morph into a legit publication, and thus a promo for Buffalo (it’s professionally done and positions Buffalo in an incredible Rust Belt light). I asked Luke a couple of questions about The New Rust Belt, and this is what he had to say:

How can people get ahold of your publication?

Right now I’m sending it out to potential clients – since its main purpose is as a promo for my photography/writing. But it is available online as a PDF and soon to be for purchase through Newspaper Club. I’ll be making some copies available through some places like Lake Effect and Wrafterbuilt in the coming weeks. I’m working on a wider distribution for the 2nd edition.

Since there are no advertisements, how do you afford to publish it?

Most of the cost recovery comes from the commercial photography assignments I book because of these efforts, and in that regard these self publishing efforts have been profitable. But if I go to a wider availability it will likely be based on purchase price. In that regard it is very much a risk/investment – but people have really gotten into these stories and it has certainly brought work in.

When can we expect the next issue to come out?

I’m working on the next batch of stories as we speak. Right now I have a local brewery, a hat maker, a menswear shop, and I’m working on another food story. I’m looking to do 2-3 collections a year right now.


In the meantime, see if you can get your hands on the first print edition of The New Rust Belt, or you may just want to download the PDF and call it a new day in Buffalo.

Issue #01: The Woodworker, The Shirt Seller, The Ice Cream Makers, The Historian, The Pie Maker.


Written by queenseyes


Newell Nussbaumer is 'queenseyes' - Eyes of the Queen City and Founder of Buffalo Rising. Co-founder Elmwood Avenue Festival of the Arts. Co-founder Powder Keg Festival that built the world's largest ice maze (Guinness Book of World Records). Instigator behind Emerald Beach at the Erie Basin Marina. Co-created Flurrious! winter festival. Co-creator of Rusty Chain Beer. Instigator behind Saturday Artisan Market (SAM) at Canalside, Buffalo Porchfest, and Paint vs. Paint. Founder of The Peddler retro and vintage market on Elmwood. Instigator behind Liberty Hound @ Canalside. Throws The Witches Ball at Statler City, the Hertel Alley Street Art Festival, and The Flutterby Festival.

Contact Newell Nussbaumer |

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