Visit Buffalo Niagara (VBN), the city’s version of a Convention and Visitor’s Bureau, puts out a couple of beautiful informational guides that deliver the goods to people looking to explore the region. I came across both the dining and the shopping guide the other day and took some time to browse through both guides. By the time that I was through I was thoroughly impressed at the depth of the booklets, as well as the design and arrangement.
From Elmwood to East Aurora, the shopping guide does a great job in mixing up the offerings, allowing shoppers the ability to choose between destination malls or small boutiques. The restaurant guide delivers hundreds of options when it comes to urban eateries, breaking down the establishments into a number of helpful categories. About the shopping guide:
“Our Buffalo Niagara Shopping Guide… we printed this piece for the first time back in September 2013, in partnership with the Niagara Tourism & Convention Corporation,” explained Karen Fashana at VBN. “Our print run was 25,000 copies. We brought 5,000 of them with us to the National Women’s show in Toronto back in November and distributed them to our loyal Canadian shoppers. We mailed a few thousand more out to Canadians who requested them through an email sign up form. We also wanted these guides to find their way into the hands of shoppers who are already in Buffalo, so a majority of the guides have been delivered to area hotels to hand out to their guests. We plan to reprint this every September/October in order to time it with the holiday shopping season. We’ve heard a wonderful response about the guide from both shoppers and our partners. This guide provides a user-friendly overview of Buffalo’s shopping offerings. Our design work on the Buffalo Niagara Shopping Guide won a 2014 ADDY Award as well!”
The shopping guide is also now available as an Android app (you can find the guide and the app at the following link)
Next up is the dining guide… stay tuned.