Share, , , Google Plus, Reddit, Pinterest, StumbleUpon


Posted in:

The Nike Lunar SB One Shot featuring Shane O’Neill

Released just today is the latest Nike video featuring skater Shane O’Neill, with plenty of the Rust Belt footage shot at iconic locations around the city of Buffalo. While not a long clip, the imagery shouts Rust Belt Chic in a way that you just can’t manufacture in any other place  – other than certain city’s where “glamour grit” is naturally found around every corner.

Looking to market the latest and greatest in skateboarding foot fashions? Step one: Find a professional skateboarder for the commercial. Step two: Find the perfect settings that speaks to an audience looking for authenticity in a brand. Here’s the video.

The idea of turning the Central Terminal into an indoor/outdoor skatepark and athletic center… now Nike might actually be onto something!


Written by queenseyes


Newell Nussbaumer is 'queenseyes' - Eyes of the Queen City and Founder of Buffalo Rising. Co-founder Elmwood Avenue Festival of the Arts. Co-founder Powder Keg Festival that built the world's largest ice maze (Guinness Book of World Records). Instigator behind Emerald Beach at the Erie Basin Marina. Co-created Flurrious! winter festival. Co-creator of Rusty Chain Beer. Instigator behind Saturday Artisan Market (SAM) at Canalside, Buffalo Porchfest, and Paint vs. Paint. Founder of The Peddler retro and vintage market on Elmwood. Instigator behind Liberty Hound @ Canalside. Throws The Witches Ball at Statler City, the Hertel Alley Street Art Festival, and The Flutterby Festival.

Contact Newell Nussbaumer |

View All Articles by queenseyes
Hide Comments
Show Comments