Released just today is the latest Nike video featuring skater Shane O’Neill, with plenty of the Rust Belt footage shot at iconic locations around the city of Buffalo. While not a long clip, the imagery shouts Rust Belt Chic in a way that you just can’t manufacture in any other place – other than certain city’s where “glamour grit” is naturally found around every corner.
Looking to market the latest and greatest in skateboarding foot fashions? Step one: Find a professional skateboarder for the commercial. Step two: Find the perfect settings that speaks to an audience looking for authenticity in a brand. Here’s the video.
The idea of turning the Central Terminal into an indoor/outdoor skatepark and athletic center… now Nike might actually be onto something!