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Branding with History @ the Houk Lofts

As part of a tribute the the manufacturing company that once occupied the Houk Lofts on Elmwood at Great Arrow (see here), developer Rocco Termini has commissioned wheat paste muralist Max Collins to create a work of art designed to adhere to a non-historic section of the complex.

Instead of a cement block wall, there is now a giant recreated advertisement broadcasting the Houk Manufacturing Company. The company produced wheels for Pierce Arrow car company that was located across the street (now home to Pierce Arrow Film Arts Center).




Written by queenseyes


Newell Nussbaumer is 'queenseyes' - Eyes of the Queen City and Founder of Buffalo Rising. Co-founder Elmwood Avenue Festival of the Arts. Co-founder Powder Keg Festival that built the world's largest ice maze (Guinness Book of World Records). Instigator behind Emerald Beach at the Erie Basin Marina. Co-created Flurrious! winter festival. Co-creator of Rusty Chain Beer. Instigator behind Saturday Artisan Market (SAM) at Canalside, Buffalo Porchfest, and Paint vs. Paint. Founder of The Peddler retro and vintage market on Elmwood. Instigator behind Liberty Hound @ Canalside. Throws The Witches Ball at Statler City, the Hertel Alley Street Art Festival, and The Flutterby Festival.

Contact Newell Nussbaumer |

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