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Blush Clothing and Accessories

Blush-Buffalo-NY-boutique-4I love seeing new businesses open up in unexpected places. Clothing boutique co-owner Lexie Furlong has planted her fashion flag on Elmwood Avenue, near the corner of Bidwell Parkway, in a residential/storefront setting that was once home to a hemp store.

I’m happy to see this storefront occupied once again, because as far as Elmwood goes, there are very few opportunities for small businesses to open, which means that residential conversions (especially clumped in a row) will be one of the only ways that Elmwood Avenue grows. “If you think about it,” Lexie said. “The rents are less expensive and the leases are shorter. Plus there is a lot of character that can be used to our advantage, such as hosting intimate shopping parties where clients can actually use the home amenities. We even have access to the porch where customers can hang out and watch the activity on Elmwood.”

Lexie recently moved back to Buffalo from NYC where she was an apparel buyer and stylist. Upon returning to Buffalo she jumped right back into the fashion arena by heading up Mercedes Benz Fashion Week locally. From there she teamed up with her mother in-law, Vicky Schaff, to create Blush – a retail boutique that centers around shopping for current fashions and hosting private parties.

Already the two have hosted five private parties at Blush, where they create custom shopping experiences for fashionistas looking to make a few bucks (earn a percentage of sales) and walk away with some free product (depending on the success of the event). “In fact, we’re ahead of projections,” Lexie told me. “Not only has business been great with walk-in traffic, the rest of the shop owners in the area have been very friendly. The owner of FireFly brought us cupcakes the other day and welcomed us to the neighborhood. That’s one of the reasons I moved back… I wanted to be part of a community, where I could open a business and think about starting a family.”
Among other clothing and accessories lines, Blush carries: Superga, Jovan Jane, BB Dakota, Henry & Belle, Quay, by Rosie Jane, DV Dolce Vita, House of Harlow jewelry
Blush Clothing and Accessories | 1005 Elmwood Avenue | Buffalo NY 14224 | 716-768-0110 | | Facebook

Written by queenseyes


Newell Nussbaumer is 'queenseyes' - Eyes of the Queen City and Founder of Buffalo Rising. Co-founder Elmwood Avenue Festival of the Arts. Co-founder Powder Keg Festival that built the world's largest ice maze (Guinness Book of World Records). Instigator behind Emerald Beach at the Erie Basin Marina. Co-created Flurrious! winter festival. Co-creator of Rusty Chain Beer. Instigator behind Saturday Artisan Market (SAM) at Canalside, Buffalo Porchfest, and Paint vs. Paint. Founder of The Peddler retro and vintage market on Elmwood. Instigator behind Liberty Hound @ Canalside. Throws The Witches Ball at Statler City, the Hertel Alley Street Art Festival, and The Flutterby Festival.

Contact Newell Nussbaumer |

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