I just received this link to Rust Belt Almanac, a start up magazine focusing on the rustbelt region of the US. The magazine’s tag line is “A magazine about industrious people.” Its founders are photographer Noah Purdy and graphic designer Michael Artman. They are twenty somethings living in Pittsburgh where they founded the magazine. They state that the magazine was born out of a shared desire to document the stories of the people that are driving the rustbelt region’s growth, both culturally and economically. They go on to say:
“America’s Rust Belt is the sprawling region stretching from the
Northeast across the Midwest, and into parts of the Upper South – most
notably characterized by a vast void left by manufacturing industries
that once dominated the economic landscape, but have long since gone by
the wayside. While industry may have moved elsewhere, the work-ethic has
not. The region is home to countless industrious people; artists,
craftsman, laborers, entrepreneurs – Makers. That same void left by
industry is the reason the region has such unimaginable potential for
growth: there is room for the folks who want to take risks and start
The web site has a blog and podcast but this start up is really about the print magazine. Print, of course, is a tough sell these days with the internet kicking sand in the face of newspapers and magazines throughout the country. You might ask why a pair of young tech savvy internet age guys would want to go into the print industry. Michael Altman says that they feel print will remain important and relevant if for no other reason than it tends to stay around. You can put a copy of their magazine on a shelf and come back to it in 10 years and it is still there. You cannot say that about the internet. He also notes that there is a joy to the sensory involvement with print media. The magazine is currently available in 2 cities with the hopes of expanding into the entire rustbelt, including Buffalo.
To expand they need money and you can help with their Kickstarter campaign. Watch the video to see more about Noah and Michael and hear them tell their story and explain their goals. You can also follow Rustbelt Almanac on Facebook.