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Marketing 101: Double Exposure

I always like to hear that businesses are working together. Usually it’s through a business organization or association, though in some cases two or more owners will come together due to extraordinary circumstance. That’s what happened when two relatively new businesses on Elmwood Avenue decided to help each other in ways that they could not do on their own. The display window that you see in the photo belongs to Chow Chocolat. What’s unusual is that the display in the window was created by Sue Morreale at Lotions and Potions. Here’s how this came to be…

Sue was looking for some added exposure for her business this holiday season and Chow Chocolat was in need of an eye-catching window display. Even though Lotions and Potions is located just off Elmwood, the enchanting boutique suffers from being situated up a short flight of stairs and just out of view from the heavily trafficked avenue. Sue approached the owners of Chow Chocolat, Scott and Jaclyn Wisz, with the concept of cross promoting the businesses and the two agreed that the plan was beneficial to everyone.
Not only does Sue get a chance to showcase some of her wares in a highly visible Elmwood storefront, Chow Chocolat benefits from passersby stopping to take a look at the holiday scene. After all, it has got to be somewhat difficult to decorate a window with chocolates and coffee beans. Somehow the two businesses, though very different, work well together marketing-wise. In the end, they do share a similar clientele. Not a bad marketing arrangement if you ask me. 
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