Crowley Webb, a full-service marketing communications agency in Buffalo, is celebrating its 25th year in business. To commemorate this milestone, the agency has partnered with Business First to create an unusual contest. The prize: an advertising campaign for one deserving local startup company produced in one marathon, non-stop, 25-hour day. This could include anything from corporate identity to print ad concepts to digital applications, depending on the needs of the winning client.
In any event, it’s going to be a lot of work, which is fitting because the agency just so happens to be launching a new “hardworking” brand position.
“We’ve always been hardworking people, and our work works hard as well. So the hardworking agency position fits like a glove,” said James Hettich, CEO. “Shining a spotlight on this – and helping out a young company at the same time – seemed like a powerful idea.”
Businesses will be asked to enter by submitting proposals at crowleywebb.com/25 beginning, appropriately enough, on Labor Day, September 5. Finalists will then be announced on the Crowley Webb Twenty-Five Hour Workday website on November 14. Finalists will be encouraged to ask the general public to vote for them which can also be done on the website. The finalist with the most votes will be announced as the winner on December 5.
Some criteria for entrants include: WNY-based start-up company that has been in existence fewer than 25 months; passion for creative thinking and open to new creative direction; and willingness to invest in some media. Contestants cannot be a direct competitor of Crowley Webb or any of their existing clients.
Founded in 1986, Crowley Webb continues its growth as one of Western New York’s most successful advertising and marketing communications agencies. For more information, call (716) 856-2932, visit the website www.crowleywebb.com, or connect at https://www.facebook.com/CrowleyWebb.