There’s nothing like a plug from MSNBC to boost your business’s morale. Not that The Chocolate Bar owner William (Bill) Panzica needed the extra boost – you see, Chocolate Bar just may be the unsung hero when it comes to restaurants and bars on Chippewa. The nightlife strip, notorious for its late night escapades, is also home to a number of successful bars and restaurants, and from the sounds of it The Chocolate Bar is busy raising an entirely different bar. Take a look at the video (see below) produced by MSNBC and chances are that your view of The Chocolate Bar will be elevated – no matter what you thought of the business previously.
Not only is Bill’s business up… it’s literally through the roof. The best part about this success story is the hope that it gives to the rest of the street and downtown Buffalo. It goes to show that with the right business formula, a downtown business can flourish. Customers are willing to travel for creative food and atmosphere executed the right way, along with reliable service. The Chocolate Bar does have the advantage of being attached to the Hampton Inn, but at the same time I mostly see the locals supporting it. It is also interesting to note that there is no parking lot for customers to park in. Success stories like The Chocolate Bar should send signals to others that even in this down economy there are people out there looking to spend money if the offering is worth it.
The Chocolate Bar
114 West Chippewa Street
Buffalo, NY 14202-2007