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Bringing Up Baby Buffalonians

To continue on with the BRO Hertel series that was never really intended to be a Hertel series (it’s just that there’s a lot of activity on the street these days), we’re heading into BABYroom. The store, adjoining Modern Nostalgia, has a super contemporary feel to it considering it’s geared towards babies. If you find yourself shopping at BABYroom, then you’ll find that you’re browsing through some very hip and trendy items, including miniature Eames chairs. Not being exactly in the baby loop, I was surprised to discover that there are actually some ‘neat’ things to buy for baby Buffalonians.

Gone are the days of goofy looking oak cribs. Today’s streamlined cribs with patterned deco prints look as if they were designed to be featured in Dwell Magazine. Then there are the baby’s legwarmers for the little ladies and Diaper Dudes for their fashion-conscious dads. I had a bit of trouble figuring out what the sleepsacks were for, but thanks to the guidance of store manager Heidi Hyla (who showed me how they worked), I suddenly realized how lucky today’s babies actually are – it’s kinda like having your own personal cocoon! Mix in some stuffed animals (not your regular Fidos I might ad), puzzles, books, bath care products and blankets, and I’d say that parents have a lot to look forward to when it comes to outfitting their mini-mes.

BABY room
1378 Hertel Avenue
Buffalo NY



Written by queenseyes


Newell Nussbaumer is 'queenseyes' - Eyes of the Queen City and Founder of Buffalo Rising. Co-founder Elmwood Avenue Festival of the Arts. Co-founder Powder Keg Festival that built the world's largest ice maze (Guinness Book of World Records). Instigator behind Emerald Beach at the Erie Basin Marina. Co-created Flurrious! winter festival. Co-creator of Rusty Chain Beer. Instigator behind Saturday Artisan Market (SAM) at Canalside, Buffalo Porchfest, and Paint vs. Paint. Founder of The Peddler retro and vintage market on Elmwood. Instigator behind Liberty Hound @ Canalside. Throws The Witches Ball at Statler City, the Hertel Alley Street Art Festival, and The Flutterby Festival.

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