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Modern Nostalgia Makes for ‘room’ on Hertel

When I first saw that Modern Nostalgia was opening a boutique on Hertel Avenue, I immediately though about their location in Allentown. The clothing and accessory shop has added so much to Allen Street (see post) that the absence would have been quite noticeable. On the flip side, Hertel will soon be home to one of the more unique, hip women’s clothing stores in the city. With lines like Pur denim, Adriano Goldschmeid, Dolce Vita Clothing, Gentle Fawn, Lucca Couture and Gerard Yosca jewelry, the clothing consists of ‘modern looks that evoke a sense of nostalgia for the classics of a bygone era’.

After stopping into the Allentown location I spoke with the owners, Nikki Polasik and Brianne Klejdys-Long, who assured me that the Hertel shop would be their second location. They did contemplate closing the shop on Allen, but after hearing from their customers that they would not make the trip to Hertel as often as they would like, the decision to keep both businesses open was made. The girls are even considering outfitting their original shop with some men’s clothes.

The big benefit of opening on Hertel will be the ability to share a large space adjoining ‘baby room’. The owners of ‘room’ are in the midst of adding a second store to the street specializing in decor for babies’ rooms, along with accessories, bath, bedding, blankets, furniture and toys.

Modern Nostalgia
1376 Hertel Avenue
Buffalo, NY 14216-2825

Written by queenseyes


Newell Nussbaumer is 'queenseyes' - Eyes of the Queen City and Founder of Buffalo Rising. Co-founder Elmwood Avenue Festival of the Arts. Co-founder Powder Keg Festival that built the world's largest ice maze (Guinness Book of World Records). Instigator behind Emerald Beach at the Erie Basin Marina. Co-created Flurrious! winter festival. Co-creator of Rusty Chain Beer. Instigator behind Saturday Artisan Market (SAM) at Canalside, Buffalo Porchfest, and Paint vs. Paint. Founder of The Peddler retro and vintage market on Elmwood. Instigator behind Liberty Hound @ Canalside. Throws The Witches Ball at Statler City, the Hertel Alley Street Art Festival, and The Flutterby Festival.

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