With the recent news of Spot Coffee opening on Hertel, along with Modern Nostalgia, Michael Donnelly Interiors (moving from the east end of Hertel), along with ‘baby room’ – all on the same block – Hertel is turning into a shopping destination that people always hoped that it would become. Thinking back to the days when Elmwood got an injection of similar shops and cafes (Spot Coffee, New World Record, Globe Market), it is interesting to see where it all started.
For years Hertel has been acquiring quality bits and pieces to make quite a walkable corridor (HT @edwardmichael). The addition of Empire Grill was nice to see. But there was no epicenter of the street where people would be drawn en masse. This new business line-up creates a buzz that did not previously exist on the street. “This is posturing to be a huge shopping district, especially with the combination
of Spot Coffee,” Michael Poczkalski, Co-owner of ‘room’ told me. “This block is a destination thanks to all of our great neighbors. All of the new businesses will benefit the entire street… it’s really, really
fun to see that stores are expanding both ways. These stores are adding something
unique to the blend of Hertel that was often times second hand and
antique shops. Now you will be able to park and walk to store upon store. Today is our
5 year anniversary – that five year point. It’s the perfect time for us to open ‘baby room’. We will be offering the
best of contemporary baby furniture – cribs to bunks – and many top lines exclusive
to this area. Bugaboo and Maclaren strollers… bedding and carpets –
also many design aesthetics and mini versions of ‘room’. If you’ve seen what we’ve done with ‘room’ (see post), then you can expect the same from ‘baby room’.”
Co-owners Michael Poczkalski and David Brugh are hoping to open ‘baby room’ in mid to late September.
1378 Hertel Avenue