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The Art and Commerce of Multimedia

By Douglas Levere:

These days, we all have high-powered digital cameras in our pockets or slung around our necks. And with the ability to view pictures instantly, amateur photos are getting better and better. But how can a person take photography to the next level and leverage it to create something meaningful?

One way to achieve this is through multimedia. Besides publishing high-quality photographs, the New York Times, Rochester Democrat and Chronicle and other publications use audio slide shows to tell compelling stories. Next week, Buffalonians will have the opportunity to learn how they, too, can make the transition to creating great multimedia. The American Society of Media Photographers Western New York Chapter (ASMPWNY) has invited award-winning photographer Paula Lerner to present a workshop on combining images with audio to create powerful web content.


The Art and Commerce of Multimedia, open to advanced amateurs and seasoned professionals, will discuss topics including recording and editing high-quality audio; shooting photographs for audio slide shows; and leveraging multimedia as a profitable product in business and as an outlet for personal, creative projects.

Lerner has been a commercial photographer since 1985, with clients including includes Smithsonian,, Harvard, and Business Week among many other agencies. She specializes in producing major multimedia features for news organizations and applying her passion and audio/visual storytelling skills to presentations for businesses and other institutions.

Multimedia work can be viewed here.

Wednesday, June 23, 2010
6:15 – 7:00 PM Social Time
7:00 PM – 9:00 PM Program

Nichols School Building 63
1250 Amherst Street
Buffalo, NY 14216
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Written by Buffalo Rising

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