this Friday at the Aud, The Dundee Draft Team will visit neighborhood pubs
throughout the region during the month of October, to ‘talk beer.’
Meeting one person at a time, the team will tell people about Dundee, introduce
its newest seasonal beer, Dundee Oktoberfest, and test people’s beer IQ through
small group trivia. The concept: evangelize Dundee Oktoberfest by hitting the
streets and talking to pub-goers.
past few months, we’ve been listening to consumers,” said Jason Drewniak, brand
manager for Dundee Ales and Lagers. “They want to hear from us. And we want to
talk with them. Our plan is simple: talk beer with people who love to
experience and drink beer.
coincides with the fall introduction of Dundee Oktoberfest, a traditional
Marzen-style beer with a new taste profile. “Consumers liked the beer but
preferred a fuller-bodied taste. We listened,” said Drewniak. “Now we plan on
talking to people about the changes we’ve made to the beer, and encouraging
them to give us a try.”
drinkers love experiencing and learning about beer. The Dundee Draft Team will
help them learn more about beer through conversations, a new social media
microsite that puts them in touch with other beer lovers, and fun trivia that
they can play with their friends. Drewniak added, “The goal is to join our
consumers on their quest for beer and all things beer. We want to help them
discover new styles of beer – and we hope they’ll try Dundee Ales and Lagers.
plan on building their confidence by telling them about our brewing process,
answering their questions and continuing to brew great beers that they love to
Plenty of great
beer content and conversations are now available on http://twitter.com/dundeebeer and www.dundeedraft.com “Join our beer lovers by
setting up an account and sharing your love for beer,” said Drewniak.
Look for the
Dundee Draft Team at these local establishments throughout October:
October 9, The Aud, 8:00PM – Midnight
October 10, Bar Louie, 7:00PM – 11:00PM
October 16, Page’s Grill & Bar, 8:00PM – Midnight
October 17, Fat Bob’s Smokehouse, 8:00PM – Midnight
October 23, Cole’s, 7:00PM – 11:00PM
October 24, JP Dwyers, 8:00PM – Midnight
October 25, Alternative Brews, 3:30PM – 7:30PM
October 30, Jack Astor’s, 6:00PM – 10:00PM
Oktoberfest has an ABV (alcohol by volume) of 5.5%.
or Marzen-style lagers, are known more for their malt sweetness than hoppy bitterness – Dundee’s
version is 17 IBUs, or International Bitterness units, which is not very
correct pronunciation is “Maert-sen.”
is deeper, slightly sweeter and slightly heavier than typical lagers, making it
perfect for the transition to the cooler Autumn months.
earliest versions of the Marzen style lagers were brewed in March and kept in
cold storage throughout the spring and summer months, then released in the
Autumn. Hence, the origin of the name.
Brewing Company is part of The Genesee Brewing Company. Founded in 1878, The
Genesee Brewing Company is based in Rochester, New York, and is one of the
largest and oldest continually operating breweries in the U.S. It’s best known
for its historic Genesee line of brands as well as its Dundee Ales & Lagers
family of craft brands which includes the Original Honey Brown Lager. The Genesee
Brewing Company is part of North American Breweries, which also owns Labatt
USA. Please visit www.dundeebeer.com or http://twitter.com/dundeebeer for more information.