Thursday night we’re hosting a Rusty Chain Beer launch party at Coles. It’s a celebration of a successful grassroots campaign designed to make Buffalo more bike friendly. 20 Bucks gets you in the door and mingling with the beer and bike crowd. Remember the last Rusty Chain fundraiser? Surprisingly, Rusty Chain was not even available for that party. Fortunately we packed Campieri’s and raised enough money in one night to manufacture (EB Iron Art) and install (Atlas Steel) over thirty bike rings in the city.
What’s even more incredible is the rate at which Rusty Chain Beer has been selling. According Paul at Flying Bison, “The sales have been good especially since it’s been mostly word of mouth. The places that are carrying the beer have been moving it rather well.” To top off the success, Paul Proctor at EB Iron Art tells me that 35 tap handles have been manufactured, which means that there are 35 establishments carrying the beer. That’s good news since a percentage of every keg sold goes towards manufacturing more bike rings. I asked Ellen Benigno at The Village Beer Merchant about sales and she told me, “It sells really well. A keg doesn’t last a week, which is good. And when we’re out of it a lot of people ask for it. Without a doubt we will continue to order Rusty Chain.”
Come support bike culture, Buffalo-brewed beer and local manufacturing this Thursday night. Enter a raffle, buy a shirt, listen to DJ Cutler, bid on the silent auction… Flying Bison is donating the Rusty Chain and Coles is providing the food. That’s worth $20 admission alone!
Rusty Chain Launch Party @ Coles: 5:30-7:30pm. Thursday March 19th 2009.
Sponsors: Nickel City Graphics, Buffalo Rising, GO! Buffalo, Zenger Group, Coles and Buffalo MicroParks
Don’t forget to become a fan of Rusty Chain Beer on Facebook!