Thanks to one of our viewers who called up to say that the Elmwood Market awning went up today. The word was that the awning looked very good and was a welcome addition to a corner that really needs help. I cruised over to take a look, since all I had to go by was the rendering that was posted back in January. Originally I had been a little disappointed when owner Dale Ali had told me that they had opted to switch the awning color from blue to red. When I saw the actual red awning it immediately reminded me of some sort of old world grocery store. The gooseneck lighting is exactly as the original rendering portrayed, and though the sign is a bit different, it is larger-than-life and very noticeable.
While I was there, I decided to peek into the market. Even though there does not look like there are any products inside, the displays are in place and the flatscreen TVs are installed. The café corner looks like it’s ready to go to. I’m really excited for the grand opening of the Elmwood Market. I think that it is going to be a much nicer version of Wilson Farms (the one at the corner of Summer and Elmwood is tragic), while it will be scaled down a notch from the Lexington Co-op. Between the new market, the Village Beer Merchant and the Lexington Co-op, the neighborhood will have some real options to choose from when they head out their doors for groceries and supplies. Now if only Wilson Farms could get a real clue when it comes to what the neighborhood wants.
Now the question is, “What’s going to happen with the former Latina Market?” There is still a buzz circulating that Tops is eyeing up that space, but nothing concrete as of yet.
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