Last week, the December BRM (our second tabloid issue) hit the streets-75,000 copies in over 300 locations throughout Western New York. The book features a host of stories we’ll be excerpting throughout the month.
The issue also features a Holiday Gift Guide you really ought to check out. Organized by shopping district (Hertel, Allentown and Elmwood Village), you’ll find the piece helpful in selecting urban retailers who offer unique items and quality services ideal for gifting this holiday season. The piece is also a creative and visual delight. Designed by Hero Design, the piece showcases retailers in a way that walks the fine line between traditional and hip with polish and grace.
The piece wouldn’t have come about if it weren’t for the contribution of Emily Lowrey, BR’s Director of Advertising, whose idea it was to establish a partnership with Hero Design in the first place and who deftly managed all the moving pieces-and sales reps: Nicole Crumbaugh and Kyle Capage.
I’d also like to acknowledge Art Director, Nicholas Barone whose work was invaluable in the overall execution of the issue and whose collaboration with Hero in the production process helped ensure a really compelling result.
So check out the Holiday Gift Guide,AePand start shopping!