Great Lakes Forever
The back of the coaster listed off some stats. The first stat read, "42 million people rely on the Great Lakes for their water every day. The next stat read, "60 million people visit the Great Lakes' beaches every year." Hopefully next year downtown Buffalo will add to those numbers. The coaster then listed the GreatLakesForever website for people to visit who want to learn more about the fate of the Great Lakes. I went to the site and found it to be pretty valuable as far as up-to-date Great Lakes’ info was concerned. There was even a posting on how the coasters got their start, and how they were initially test marketed in Wisconsin.
The idea behind the coasters is to make people living along the Great Lakes aware that there are major problems that still plague the bodies of water. Whether it is pollution or invasive species that are making their way here, the goal of Great Lakes Forever is to inform people that the problems exist. The goal is also to get people involved with taking a part in restoring and maintaining the lakes. It sounds like this environmental marketing campaign is working well... so well that the coasters have now found their way into bars in Buffalo. The idea is to get people talking about the issues. And what better way to do that than over a cold beer?
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sayvanderlay
Where do we apply to have the phrase "Life of Riley" officially changed to "Life of Queenseyes?" : )
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viking
Do you think the establishment would think more highly of pot, if each nickel would contain an informational message.---- This product has been used to secure things, clothing is made using this material, this product contain compounds which makes cancer more comfortable, music and food is more intense, or viewing objects is more interesting etc etc. In reality smoking pot increases the risk of disease, just as drinking alcohol is damaging to your health. I find it interesting a political environmental statement helps promote what some consider a vice. Some very sneaky public service messaging is my take.
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xmissanthropic
Save the zebra muscles! J.K. We've got to stop flushing our feces into the water supply and using potable water to do it. We should lobby for Composting Toilets in all State schools and Federal buildings.
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RisingDamp666
When Budweiser, AKA Anheuser Busch starts "caring", you know it's time to rigorously sample water from the lakes to find their "accidental discharge". I even hear they're coming up with a new microbrew style ale: "Point Source Porter".
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