Winner Of The Village Beer Merchant Logo

Winner Of The Village Beer Merchant Logo

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The response to the contest for The Village Beer Merchant logo was overwhelming. That said, the owners of the market have chosen a winner. We'll have some more information on that winner soon, but I wanted to present you with the logo. I also wanted to display most of the other submissions that I thought were tremendous. As a matter of fact, we're thinking about having a get-together so that all of the artists and graphic designers who submitted can have a few beers on BRO.

Of course I have my own personal favorite or two... but more than anything else I wanted to say how cool it was to see the submissions as they came in. It just goes to show how many cool and creative people we have who were excited about this latest venture on Elmwood Avenue. I'm sure that it was quite a task for the business to choose a winner, and I hope that all of you who submitted understand just how much your logos meant to see. Personally, I would buy a shirt with all of the logos on it. Make sure that you click continue to see some of the logos that were submitted. And thanks again for all those people that sent in an entry.

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feed your soul buffalo

What Others Have To Say

  1. senorita

    0 ratings12345
    Nov 17th 2007, 14:38

    I like the winner. I also like the bottom right beer mug/house and the six-pack village. There are so many fun ones!

  2. ChristaSeychew

    0 ratings12345
    Nov 17th 2007, 14:59

    Wow, I'm impressed. I think more new owners should weigh the possibility of opening up logo design to the public- the wealth of ideas here is spectacular. I can't wait to hear about the person that won- and, a tshirt sporting all of the logos would be really cool. Maybe the winning logo could be on the front and a collage of all of the others on the back?

  3. TownLine

    0 ratings12345
    Nov 17th 2007, 15:25

    Wow, how cool were the results to this?! I like the winner a lot, but there are about a dozen others in there that may have been just as good.

    I can't wait till this place is open! They are going to do some dynamite business.

  4. SilentMajority

    0 ratings12345
    Nov 17th 2007, 16:04

    Some great entries! Just one tip - when it comes to logo design - they should always be kept to one or two colors. The more colors you add in, the higher the cost to reproduce that image - especially when it comes to screen printing. I look forward to the next contest!

  5. LivingForge

    0 ratings12345
    Nov 17th 2007, 16:41

    I really like the one with the beer bottle in the skyline. The winner is good too!

  6. scooter

    0 ratings12345
    Nov 17th 2007, 18:18

    I like the winner.........simple, classy.

    my fav is the beer barrel.

  7. anyoltime

    0 ratings12345
    Nov 18th 2007, 07:13

    what a great bunch of independant entries! what was the prize? they contest holders should pay all of them something and use them on their merchandise...t shirts,mugs,stuffed drunken monkies etc!!!! i like the six pack one also ..but the winner has a classy look to it.

  8. philhoneycutt

    0 ratings12345
    Nov 18th 2007, 09:04

    Congrats to the winner! I entered a couple of logos and have reworked them and you can buy them on products at this online store: http://www.cafepress.com/ben_beer

  9. AppleJack

    0 ratings12345
    Nov 18th 2007, 19:20

    Is the winner handwritten? It's nice, but it needs some more reworking of the letters and their proportions. The six pack beer village one was my favorite as well (4th from the bottom, right hand side). There is some design talent in Buffalo for sure.

  10. duke

    0 ratings12345
    Nov 19th 2007, 17:56

    hmm... i don't think it was a good idea to announce this on a saturday afternoon.
    can't say that i agree with the winner either. this doesn't remind me of a classy, gourmet beer and food market. oh well, what do i know?

  11. lebowski

    1 ratings12345
    Nov 20th 2007, 01:50

    Wow. Really, everyone? Really? There is alot of talent in buffalo no question, but lets not be patronizing here, most of these are just plain horrible. period. 300 bucks in merch? Tells me the owners dont believe in the talent in Buffalo. Good logo design takes time, talent and an understanding of a myriad of things like target audiences, demographics, trends, etc. To understand and unearth these facts takes research. Research takes time. For fun, lets say 5 hours of research. An independent designer should be charging $60-85 an hour (if they are worth their salt). Boom, were already at 300-425 without putting pencil to paper. Double that for sketches, triple/quadruple that for final art and, honestly, youre still making out pretty well at 1200-1700 for a quality business identity that will last a minimum of 5 years (thats if its too trendy and needs a redesign). Thats $240-340/year for a quality ID that you might be able to recoup in some manner with t-shirts/posters. Not a bad ROI when you break it down. But thats just me.

    I do agree the artwork '6-pack' rocks, the bottle cap idea is interesting (old bisons logo) and the bw front of the barrel is working. All the others should be burned like its 1813.

  12. duke

    0 ratings12345
    Nov 20th 2007, 17:07

    thanks for your breakdown lebowski, though i don't think it was necessary. do you really think a mom and pop start-up shop would spend $3,000+ just to develop a logo? they obviously don't care about a branding strategy. aside from that, this competition was open to all BR readers, soo that would explain the wide "variety" of entries. a few of these logos have potential, but thats the price you pay when you host an open a competition to those that don't necessarily design logos for a living and will do work for free gourmet beer.

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