The Village Beer Merchant

The Village Beer Merchant

Story Options

The new market moving into the open space (547 Elmwood Avenue - next to the former Jimmy Mac's) will be called The Village Beer Merchant. I spoke with the son of the business owners, Mel and Tammi Weston, who offered some details about the market. He started off by showing me the exposed tin ceilings that they found when they removed the drop ceilings. Then he went on to describe the coming changes... a new awning, clear glass facade, dark carbonized 'green' bamboo floors, butcher-block counters and shelves, slate deli floors, Rigidized Metals backsplashes, old beer posters, walk-in coolers (a couple that are already there), and updated lighting. The upper walls are already outfitted with some sort of Japanese looking terracotta pipe faux roofing that will be restored and reused. I asked what business they had come from, but no one could remember what had existed there before Chef Deli. If you know, please leave a comment.

That's not the only help that The Village Beer Merchant is looking for. The owners would like to know what future shoppers would like to see stocked on the shelves. They are open to suggestions... currently they plan on deli meats and cheese, olive bar, gourmet breads, sauces, mustards, sea salt, truffle oils, sandwich wraps, Buffalo products, gift baskets, D'Artagnan and Boar's Head products, magazines, cookbooks, beer glasses, growlers, and of course there will be a healthy beer selection. They will also have a flat screen TV for food and beer related programs. The family has not come up with a logo yet... and that's also where you come in. If you design a logo with the words 'The Village Beer Merchant' in it, they will reward you with twelve $25 gift certificates (one each month for a year) along with a t-shirt and a beer glass. They have a couple people that they could work with, but they want to see what someone can come up with. If you want to send a design, please send it to us at Buffalo Rising Online as soon as possible. There will be more contest info on the YUM Channel shortly. They are shooting for an early November opening, and would like the logo on their awning... so the sooner the better. The winner will be announced on BRO.

digulios

What Others Have To Say

  1. eyepharded

    0 ratings12345
    Sep 21st 2007, 13:37

    How about some authentic bavarian style pretzels like the ones served at beer gardens in Munich and some gourmet mustards to go along with them. I Know it doesn't particularly go with beer but I'm a huge fan of hummus so a varity of it would be nice.

  2. AuburnAve

    0 ratings12345
    Sep 21st 2007, 13:42

    I will be drinking way too much after they open. Just warning all of you.

  3. al-alo

    1 ratings12345
    Sep 21st 2007, 13:50

    damn it, eyepharted, not hummus! do we have to elmwood up EVERYTHING?

    ; )

  4. Quinn

    1 ratings12345
    Sep 21st 2007, 13:58

    I am so excited about this place! So, why would you ever put in a drop ceiling when there's a tin ceiling like that? BTW - everything goes with Beer, even hummus.

  5. DMD

    0 ratings12345
    Sep 21st 2007, 14:22

    Oh YES! Premier disappointed me with such a lackluster varity of beer. Just get LOTS of micros. I will sample them all! Maybe growlers too! I'm tickled! This is the best business to open on Elmwood!

  6. salamooch

    0 ratings12345
    Sep 21st 2007, 14:44

    Quinn! Yeah, the first thing that I noticed were the tin ceilings! I'd kill for those---you have to be a moron to waste the money covering them up. Reduce ceiling height? What's the point? If it's old, don't cover it up of destroy it....shine it up!

  7. Denizen

    1 ratings12345
    Sep 21st 2007, 15:36

    paging Sally to this post...

  8. chris69

    2 ratings12345
    Sep 21st 2007, 21:41

    (Edited for topicality and numerous reports of bordering on racist)

    this would be one of those perfect businesses to locate on Grant Street probably next to Guercios. College kids could get some food, buy some beer whether they chose to live in one of the many homes in the neighborhood or on their commute to the many Buffalo State parking spots on the grant side of the college.

  9. ChristaSeychew

    1 ratings12345
    Sep 21st 2007, 21:58

    Growlers, Please!! I feel like I won the lottery....

  10. comptart_lws

    0 ratings12345
    Sep 22nd 2007, 09:07

    Those shelf/bracket thingies look amazing, too!

  11. malooga

    0 ratings12345
    Sep 22nd 2007, 18:59

    queenseyes -

    If you really want to find out what business(es) were here before, curl up in the public library with the last 130 years or so of the Buffalo City Directory (usually published by Polk). They were generally published each year, sometimes back into the 1800s. Each street is listed alphabetically, and businesses are listed in order of number address.

    And, I LOVE the tin ceilings! I am actually looking into getting some installed in my house to cover up a 70's style popcorn ceiling (which was installed by the previous owners).

  12. queenseyes

    0 ratings12345
    Sep 22nd 2007, 20:45

    Thanks Malooga. Sounds like a cool post.

  13. fleur526

    1 ratings12345
    Sep 23rd 2007, 20:17

    I would love to see fresh pressed stroopwafels (equipment is available at stroopwafelshop.com), millionaires shortbread, Spanish style hot chocolate, Nanaimo bars and Hoegaarden forbidden fruit. I can't wait for the VBM to open!

  14. PrincetonElms

    0 ratings12345
    Sep 24th 2007, 01:32

    Codes can require more fire-resistance than tin ceilings offer, especially if living quarters are upstairs. This applied when a friend was creating a restaurant in Allentown; he convinced the inspectors that the paint on the tin was fire-resistant enough. Whether it really was, I don't know.

  15. Willie1

    1 ratings12345
    Sep 24th 2007, 01:57

    Under certain circumstances, the paint coating can contribute to the total fire resisting ability of certain assemblies. This is a little know product, but it's use is highly regulated and specialized. Underwriters Laboratories have approved it's use mostly on structural steel when left exposed. I am not sure if any assemblies using tin ceiling have been tested / approved. But conceptually it's possible.

    INTUMESCENT PAINTS FIRE FIGHTING COATINGS Few people know about the most recent advances made in making a PAINT a fire fighter. And there are several reasons. It's a complicated subject. “Paint” is usually thought of first simply as “decorations”, rarely as part of fire protection. And fire-fighting paints are a very special kind. They cost more, and they rarely appear in the news. Consequently - many buildings superintendents, contractors, and even many experts such as fire marshals and building inspectors have yet to learn how well PAINT can function as a 24-hour fire-fighter.

    But not just paint, of course! The key word to look for in the label is INTUMESCENT! That word marks a very special kind of fireretardant paint.

    Just what does it mean?

    It means that the paint does a lot more than simply decorate. At the first lick of a flame, the properly- coated surface that looks like any standard good quality paint job instantly starts to “intumescent”- to swell, to bulge-up into a solid foam. A film six mils thick (about 2 cigarette papers) will swell up to make almost an inch thick layer of black foam. With the first hot flash, on any surface protected by Intumescent paint the coating acts like bread rising or beer foaming - but much faster - and turns into a protective blanket.

  16. PrincetonElms

    0 ratings12345
    Sep 24th 2007, 03:14

    Yep! That was the stuff, intumescent (sounds diseased) paint! I recall descriptions of how it would form a thick foam if heated. Seems like a good coating for cellar doors, bedroom doors, hallways, etc - something to slow down a fire.

  17. ChristaSeychew

    1 ratings12345
    Sep 24th 2007, 10:46

    I hope that they offer grocery items unlike our area's other gourmet stores. Being so close to Wegmans and Globe Market, it may be hard to do. It seems that every retailer ventures to the NY Fancy Food Show and comes home with the same stuff. It's all good, but we need some variety!

    Speaking of variety, Spar's on Amherst has a growing collection of imported dry goods and dairy products. Even if you're not the type to buy sausage or deli meat, you'll like what else they have to offer.

  18. Willie1

    2 ratings12345
    Sep 24th 2007, 21:23

    Christa, Were you in Buffalo when Vito's was in action at Elmwood & Chippewa? They took a run down location in what was then a guestionable area, and transformed it into a real Buffalo destination. Saturday afternoon there was always a crowd. They had a unique product selection, especially hot sauces. This place will be successful if they have a quarter of the talent & inspiration that Vito & his family brought to the West Village.

  19. michaelscreen

    1 ratings12345
    Sep 25th 2007, 07:10

    Good article and photos ..I would like to see a true deli like operation.Wegman's cheeses are excellent and include the mild but tasty imported Eringold along with great speciality foods.

  20. Laird3rd

    1 ratings12345
    Sep 25th 2007, 10:49

    A nice meat selection would be great. Tasty steaks and chicken....

  21. Lizardc213

    0 ratings12345
    Sep 25th 2007, 11:18

    I agree about the tin ceiling.......keep it!

    My beer suggestions.....take a look at consumer's, & premier and try and get brews that you cannot find at these place. That is what will make you successful. Take a look at beeradvocate.com for some ideas. If you sell beers I can't get anywhere else in Buffalo, I will be your #1 regular customer :)

  22. xener

    0 ratings12345
    Sep 25th 2007, 15:43

    While it is all very well to try and "get items in this store that one cannot get at Wegman's or Premier liquor" -- I hope that that is not the reasoning behind most of thier merchandise. Many people walk and bike in this area (and many people in Elmwood are loyal to their neighborhood businesses)... if I have a choice of driving all of the way out to Wegman's (and parking, and waiting in line, and driving back) to buy some gorgonzola for tonight's dinner salad, or picking it a couple blocks away on my bike or by foot... well, go figure. My suggestions: Some good standards like kalamata olives, various blue cheeses, crusty breads, and of course, good selection of micro-brews and imports.

  23. MikeLibra

    0 ratings12345
    Sep 26th 2007, 21:43

    Queenseyes,

    When I was a kid in the 50s there was a CHICKEN DELIGHT in either this space or the Jimmy Mac's space. It was a take out and delievery chicken place. Their slogan was DON'T COOK TONIGHT... CALL CHICKEN DELIGHT.

    I am looking forward to VBM opening and wish them the very best.

Would you like to subscribe to this conversation?

Enter your email below, and you will receive an alert each time someone leaves a comment on this post.

What Do You Think?

Text Links