Shark Attack!
Shark is the world’s number two selling energy drink. However, it does not really have much of a presence in the US yet. According to Christina Wallace, a marketing assistant for the company, the CEO of Shark USA, Moe Boukadida, spearheaded its release and change of location to Buffalo.
Having taken a business trip and experiencing Shark, Boukadida thought it would be a good idea to get involved. Wallace says that Boukadida really acted as the front-runner. “Basically, it had to do with the current president, Moe. We’re working very well around Buffalo through the connections he’s made with his business.”
Wallace says Buffalo was chosen because of the atmosphere. She describes the people as energetic and very involved in the local scene. “Buffalo is a great market for any kind of new product,” says Wallace.
Shark is heavily involved with Bayou, a new bar on Chippewa. Their Sharkettes help sell the product and the upstairs lounge is the "Shark Lounge." With a presence in over 70 countries, it will be interesting to see how big of a splash Shark will make in the oceans of Buffalo. Since they have already been a presence at Buffalo Bills games and other popular sports, it very may well be a cannonball. This summer Shark will be involved with Cruise Nights and the Family Values Tour. Be sure to scope them out there.
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SLEEPL8
Can we have some details about this company's "corporate headquarters?" Is this remotely significant or is it 4 people in an office with 3 computers and a fax machine? Maybe it is the same for people that rented the Pierce apts?.........STEEL? j hill??
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eyepharded
"It will be interesting to see how big of a splash Shark will make in the oceans of Buffalo." Ha, what a stupid pun. Sharkettes? Who are these people marketing to teenage boys?
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tonyarmani
sleepl8 - don't h8
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Texpat10
I think TBN said the office has 15 people..... It isn't significant but maybe that'll change if they grow their US business.
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sbrof
Agreed, If Shark gets larger it isn't inconceivable that their office here would grow larger as well.
Do they have any other larger North American offices like Labatt which would become the growth location or is Buffalo their only foothold? Either way great news!
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SLEEPL8
tony...dude...I'm not h8in...I'm being cinical and sarcastic... 15 is more than I expected. Growth would be awesome...I will throw this one under "baby steps"
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MrMac1
OK so here we go...Let's add the SHARK to the mix of Red Bull, Monster, Rockstar, 4 hr Enegry, 5 hour energy, and so forth. Another Energy drink to boost you up and knock you out...Awesome, I am thrilled to drink this..... Are these beverages $2.00 in the stores and $7.50 at Rich Stadium?...Another flop.......
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NorPark
I'm going to develop a new cutting edge energy drink, and I will be calling it.... 6 Hour Energy. I figure 6 hours has gotta be better than 5 right?
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SLEEPL8
NorPark...NO, NOT EIGHT, SEVEN....SEVEN MINUTE ABS!
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Joshua
12 hour energy drink for me please, maybe we can call it Buffalo Bite. 7 min. abs, huh - that would be a miracle!
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d4rksabre
http://www.youtube.com/watch?v=SrPIRYhdnqs
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Joshua
Shark is right behind the Central Terminal --- 1370 William St., 14206
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RisingDamp666
Shark can do a Red Bull and buy the Bills. Then they could call Ralph Wilson Stadium "the Shark Tank" and watch in wonderment as football fans try to connect those dots with "snowy land-locked Buffalo". Dismayed by such a play against type? Just a week ago this site was humping beach sand.
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