New Era Markets Buffalo... Naturally
A lot of people are always wondering how the city can better its image nationally. Do we market to Toronto? Do we focus on our architecture? Can we attract people with our fresh water supply? While we are thinking about all of our unique assets, there are a few remarkable Buffalo-based companies that are doing the job by just doing what they are doing. Take New Era for example. This morning I read an article online at the Salt Lake Tribune that does nothing but talk about the baseball cap... the New Era baseball cap.
The article goes into the different styles, personalities, designers, branding, fashion... a New Era cap is not hard to miss. I can spot one by just checking out the form and the style. Plus, a lot of urban cap owners love to brandish the very identifiable round, black and gold sticker that comes stuck to the lid. The sticker tells other people that the owner did not skimp out on a cheap knockoff. Hey, a lot of people want to wear the same hat that a Major League baseball player or a music celebrity wears. It's New Era's job to get as many caps on the heads of stars as they can. And the branding effort ultimately comes back to the host city of the company, which, in this case, is Buffalo, NY.
New Era Cap Co Inc. 160 Delaware Ave, Buffalo (716) 549-0445
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BackInBuffalo
New Era... Master Hatter...
New city motto: "Buffalo: We Make Hats for Everyone... ...from James Garner to Gangsters!"
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buf2dca
This article also appeared in the Washington Post (express version), last week, in anticipation of the Sunday openining of the new Nationals ball park. In addition M&T bank has commandeered the entire Gallery Place-Chinatown Station (DC's Busiest) including Walls, Columns, and even the Floor for its impressive, 'Comfort Zone' pitch.... Looks Great.
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estreet
"urban cap owners" ?
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Littleflick
Good article, and I love New Era, but I would've liked to have seen the article add "in Buffalo NY" after "New Era Cap Co.'s headquarters". Yes, the top of the story cites Buffalo, NY, but I can see many readers around the country dismissing that (maybe somebody from Buffalo visited NY and wrote the story). Would it really hurt to add three words to the story?
Plus, they mentioned the colleagues in California and London.
I'm just sayin'.
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mbhxam
"urban cap owners" HAHAHAHAHA...what and those white boys from the suburbs don't keep their stickers on???
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UrbanGuy
wow mbhxam way to take it to the racial side of things. I'm pretty sure white kids live in urban areas too, which is what I'm sure he was referring to. I'm thinking more kids in the city of buffalo are likely to leave the stickers on than compared to the kids growing up in the sticks...race aside.
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mbhxam
oh please...nothing racial about it...i think it is obvious what he was referring to when he made the statement "urban cap owners"...i was being sarcastic to emphasize what a poor choice of words he used...
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BackInBuffalo
I'm an urban cap owner. I live in a city, and own a cap. Don't get me started on them rural cap owners, with their John Deere mesh...
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BackInBuffalo
I'm an urban cap owner. I live in a city, and own a cap. Don't get me started on them rural cap owners, with their John Deere mesh...
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AtwaterLouse
Should it really make us happy that people in distant states and nations buy New Era caps?
I understand why it's good for WNYers to buy them because the profits stay here with the company's owners, and their HQ jobs and some factory jobs are here too. Also it's good when Alabama shoppers buy them because most New Era factory jobs are there.
But shouldn't we hope Salt Lake Tribune readers and people elsewhere would buy locally from headwear companies located much closer to where they live? Isn't it a shame to see them send profits away from their home communities? What does the Buffalo First group say about this?
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sbrof
... sigh ...
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newskylinebuffalo
Gotta love New Era!
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newskylinebuffalo
sbrof, what's with the sigh???
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davvid
New Era is remarkable because of the way that it has positioned itself globally. It should be our goal as a city to encourage global actions(large and small) that link Buffalo to a global culture and economy.
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AtwaterLouse
Davvid is right, of course. Hope it was clear my comment was satire about the anti-global pro-local extremism that sometimes pops up here.
Just as we're happy to see global companies such as New Era and Rich Products bringing big profits from all over the nation and world back to WNY creating headquarters jobs here, we shouldn't complain when other global companies headquartered in other cities 'suck profits out of Buffalo' (as it's been phrased a time or two).
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