Lu Lu's Custom Keds @ Firebrand
Have you seen the cool custom designed shoes at Firebrand yet? They're kinda hard to miss, especially if you're into the Bills and/or the Sabres... or Pabst Blue Ribbon maybe? Whatever turns you on, there is a shoe at Firebrand for you. That's because owner Jessica Incorvaia has teamed up with a co-worker by the name of Lu Lu, and the two are creatively satisfying customer's undying searches for one-of-a-kind shoes. Even if there are a couple of Sabres' fans walking around with matching shoes, there's no reason that you couldn't ask for the number of your favorite player to be added to the paint job. From Jessica:
"The person doing the shoes (Lu Lu) works right here in the store. We're doing custom orders for the shoes that are basically hand-painted. We've had custom requests for other things other than Bills and Sabres. The shoes are classic slip-on skate shoe. The paint was originally just a marker, though we're working on making them more long-lasting. Now that they are taking off we're making them with more of a spray paint. We've only made eight or nine pairs so far. They range in size from women's 6-10 and the pair sells for $35."
Firebrand is located at 715 Elmwood Avenue. 716-883-1871.
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UnionAMG
Hate to be a downer... but trademark infringement???
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MEC
The Sabres Organization stopped Wegmans from selling Sabres Cookies within two days last year, so I'm sure they will stop this quickly.
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crisa
At the Keds website, for $50 a pair, there is a KEDS Studio click on. Its the neatest thing and can be done online!
It is about "creat(ing) your own custom Keds" using their Champion "blank" sneaker. "Create your own original, Choose your canvas. Pick your colors. Add you own graphics." (Catch words: "your own".
There is also the notation, Patent Pending for this Keds Studio idea. There does not appear to be any agreement to infringe on any other patented logos. The designs must be a purrchaser's personal own idea.
Is "Lu Lu's Custom Keds" a local and legal offshoot of this Keds idea? It doesn't sound that way. This article only sounds as if the shop owner and someone she knows feel they themselves dreamt this up.
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Gioia
Yeah, super cute and illegal! Too bad! I heard about the Wegmans/Sabres cookie incident too. You really have to be careful, especially when putting your business on the line. They usually just tell you to stop right away, though, and if you do, you should be okay!
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comptart_lws
my first thought as well: copyright infringement. I'm all for custom and creative but also, protect the right of the original designer. (I believe there's even a facebook group for that, Newell)
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gaustad
these are gonna sell like hotcakes in Buffalo....this is one of the few towns where people really think it is in style to thrown on Bill or Sabres gear.
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