Hertel Takes The Banner A Step Further

Hertel Takes The Banner A Step Further

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I had heard that the Hertel Association was working on some sort of permanent banner to be attached to the street's light standards. I also heard that the gang over at Steel Crazy, AKA Atlas Steel, were working on the project. I stopped in earlier today to see what was taking shape, and the crew surprised me by saying, "There are already four up on the avenue." I asked how many in total the organization was aiming to get up and they said that they were shooting for sixty. The street signs welcome guests to 'Little Italia', obviously inspired by the ongoing success of the Italian Festival. The metal is painted in traditional Italian colors as well. Grapes and leaves connect the top and the bottom, and the hope is to eventually incorporate some sort of illumination. Creating sixty of these water-jet cut steel banners is quite a task. Now it is up to the association to continue to raise the money to achieve the final goal of sixty.

Along with the permanent signs, Steel Crazy is also working on a ton of white brackets that will display lit, white snowflakes. The brackets will also come in handy throughout the remainder of the year as other street festivals and events take place.

digulios

What Others Have To Say

  1. al-alo

    3 ratings12345
    Oct 17th 2007, 18:36

    not that there arent a lot of us eye-talians up here in north buff, i just a little concerned we'll overdo it. i d hate to turn hertel into a disneyland version of lil italy.

    frankly if it turned out that way, id be inclined to sell my house and move to a new 'hood. i moved here to eat at the thai place, the greek place, the sushi place, and shop at the hardware store. i dont want to live in a theme park. when my grandfather came to the u.s., he wanted to be an american, and not relocate italy to america. i couldnt agree more.

  2. NBJOHN

    3 ratings12345
    Oct 17th 2007, 18:50

    I would have rather seen the dead streetside trees replaced. There is one at the end of my street (wellington) in front of the Side Bar, and numerous that did not produce leaves this year.

    Also I would love to see more activity occur between Main and Parkside. This whole stetch could be a bridge between the University and Elmwood.

  3. AtwaterLouse

    0 ratings12345
    Oct 17th 2007, 18:59

    al - Don't worry, if Hertel gets too Disneyish you could try Grant St. According to a few street light banners I've seen over there, it's an international marketplace. http://www.berc.org/pdf/Grant_and_ferry.pdf

  4. bfloMatt

    0 ratings12345
    Oct 17th 2007, 19:11

    i dont think it will be overdone, a little recognition for my hood is welcome :]

  5. al-alo

    0 ratings12345
    Oct 17th 2007, 19:17

    but, louse, i like my house. and ive been working so hard on it.

  6. bfloBR

    0 ratings12345
    Oct 17th 2007, 20:33

    i don't see this initiative as a Disneyification of Hertel as Al-alo voiced concern over; however, I do think this initiative is about 3/4 of a decade too late. The quality of the signs will add some real flair to the neighborhood, but i think the branding is wrong. Hertel is no longer Little Italy; there are great restaurants and shops celebrating all types of ethnicities. One might wonder if this will marginalize the Thai, Arabic and other ethnic establishments on Hertel.

  7. BFLORome

    0 ratings12345
    Oct 17th 2007, 20:35

    So al-alo...if you knew anything about 'your hood'...you'd know it was predominently Italian before you--or any of the other cultural food gems that compliment the same made their way to the avenue. There are a lot of Italian families to boot. It's also where the Italian Festival is staged every year...so it does make sense and should promote growth of more authentic Italian places. Heck--wish Guercios was on the Ave! Embrace the positive, grass roots-inspired thing it is dude. It's nice! So love it...or leave it--as you proposed.

  8. Keith

    0 ratings12345
    Oct 17th 2007, 20:37

    I love it! More please.

  9. CHEESEandSAUSAGE

    2 ratings12345
    Oct 17th 2007, 20:44

    It's true, it's many years too late to brand hertel as the little italy. I'd prefer to see them encourage diverse restaurants and shops. We bought our house here three years ago and I can't believe all the new places that have opened up.

  10. platt4

    0 ratings12345
    Oct 17th 2007, 20:59

    Not very original folks. Pine Avenue in Niagara Falls has a Little Italy theme going on, let's hope ours is a little more successful and tasteful.

  11. al-alo

    0 ratings12345
    Oct 17th 2007, 21:02

    dont get me wrong, i am enthusiastic about the attention, and the other area investments (ie, the former railway r.o.w. conversion). and perhaps, bfloBr, you have distilled my views better than i was able to express them.

    and Rome, i know what Nbuf was. and i know what it is too. i dont know if i came across as disliking anything italian, it would end up being a self loathing. as my mother and my fathers parents are right off the boat (plane in my ma's case), and ive been there more times than i can count (i cant count that high, by the way. but you get the point). all i am afraid of, is a disney version of little italy, a caricature of little italies (is that a real plural?). im not really into organ grinders or sopranos sterotypes, and i dont want a neighborhoods that is a sterotype either. thats all.

    and i like the varity that hertel brings me. aladdin, taste of thai, pangea, movies, hardware, coffee, gift shops, antique stores, photo shops, etc. as long as these places stay in the new 'little italy', then im totally cool.

    on a parellel note: there are a lot us north buffalonians here, perhaps we should develop a working group! ill make sausage and peppers.

  12. jt1983

    0 ratings12345
    Oct 17th 2007, 21:38

    i really like the fact that they are trying to advertise hertel the same way elmwood advertises itself (much better than those "everything happens on hertel" commericals). hertel needs to be promoted as SOME kind of neighborhood whether it be little italy or something else. the point is, it will draw people here. if they hear there is a little italy in buffalo who really cares if its not really all italian restaurants? people will still shop at the stores and eat at the restaurants regardless.

    p.s. nbjohn i live on wellington too! :)

  13. al-alo

    1 ratings12345
    Oct 17th 2007, 21:48

    norwawlk here

  14. sbrof

    0 ratings12345
    Oct 17th 2007, 22:08

    How come we can't advertise Hertel as.. wait for it.. Hertel... A little self recognition goes a long way to creating a place. Elmwood became popular when Elmwood became a household name not because it tried to theme itself in some partially correct but partially incorrect way. Make Hertel known for what it is, an up and coming business street with many different and appeal attractions with a solid walkable neighborhood. Theming all of Hertel at little Italy will disuade many people from going there and also make those non-Italian places there seem out of place. So if people did go because it is called little italy, they would probably make an effort to avoid anything not-Italian.

    plus it is false historically since anyone with google can find out that the italians originially settled on the west side, hence the reason for Marco's, Santasario's Guercio's being where they are.

    That being said, I do really love the quality of the signs... They look fantastic but I think they should brand Hertel for being more than just Italian. Also.. why paint metal. they are beautiful the way they are and paint means you need to maintain them by repainting them every 5 years.

  15. bfloMatt

    0 ratings12345
    Oct 17th 2007, 22:09

    my aunt lives on norwalk..im there alot, im just up a block

  16. icecreamsub

    0 ratings12345
    Oct 17th 2007, 23:03

    just be thankful Russ Salvatore wasn't involved with these plans or there could have been some golden schmaltzified archway towering over Hertel ave....much like the one that marks the entrance to China Town at the end of Dundas / Spadina up in TO . These signs actually aren't that bad.

    North Buff was a pretty diverse neighborhood in its origin, but the Jews were probably the first immigrants to leave their mark...the Italians came later before moving out to the Town of Tonawanda

  17. RisingDamp666

    1 ratings12345
    Oct 17th 2007, 23:12

    The signs are good, old-fashioned cheesy fun. Every little bit helps.

  18. Andrew

    1 ratings12345
    Oct 17th 2007, 23:16

    I was just on Hertel the other day and I would love to see benches and garbage cans. And a metro link that will take people from LaSalle station on main down the Hertel strip and down Elmwood too. Have it run frequently on the weekends and advertise it to local universities. Many of you would be amazed at the number of students that never leave campus, ever.

  19. RisingDamp666

    0 ratings12345
    Oct 17th 2007, 23:28

    More and better street furniture on Hertel! Is anyone writing this down? Thanx, Andrew!

  20. Andrew

    1 ratings12345
    Oct 17th 2007, 23:31

    ^^wow sorry that wasn’t a complete thought at all.

    I was just on Hertel the other day and I would love to see benches and garbage cans. And a metro link that will take people from LaSalle station on main down the Hertel strip and down Elmwood too. I was just on Hertel the other day and I would love to see benches and garbage cans. And a metro link that will take people from LaSalle station on main down the Hertel strip and down Elmwood too. Have it run frequently on the weekends. I think this would increase the volume of shoppers in both districts immensely. In addition advertise it and the districts to local universities. So many students never leave their campuses because “there is nothing to do” they just aren’t informed.

  21. Hoss

    2 ratings12345
    Oct 18th 2007, 07:11

    Making it 'Little Italy' at this point just seems exclusionary. It seems the powers that be are afraid of the Halal and hookah shops moving in. I went to that festival for the first and only time 3 years ago. The amount of outward racism was disgusting. Big thugs walking around with tees that said "go home and get your shine box". I was embarrassed to be caucasian that day. I'd rather it be called Antique Alley if it must be something.

    I haven't seen the signs yet, but painting sounds like a bad idea. The Hertel association has got to move away from that 1970's Queens aesthetic. Maybe as new shop owners move in, their promotional efforts will get a little more contemporary.

    And please replace and maintain the trees. Now is the time.

  22. halljd39

    1 ratings12345
    Oct 18th 2007, 09:21

    Marking Hertel as a Little Italy will, in the long term, help tourism. I was in Little Italy in NYC and I felt like I was in the old country, (and I was never there). I'm not 100% Italian (25% or so) but I do like the fact that Buffalo is trying to preserve and increase the Italian culture on Hertel. Possibly more businesses will move in and help make it a more ethic experience.

  23. sbrof

    0 ratings12345
    Oct 18th 2007, 09:26

    we don't need a metro link.. i dont understand the point of these shuttles when there are already bus routes that serve the same areas. Maybe if we didn't divide our resources for public transportation so much we could actually have some good quality bus routes also. Or are we just that afraid as a society of buses that the only way to get people to consider public transportation is a trian or a short bus... *sigh*

    If we want to get people off campus to Hertel we need and should have the Hertel Fillmore bus link to south campus. It doesn't even go by the LaSalle station, so if you wanted to transfer to that route, you need to exit the station, walk 500' go around the corner to the bus stop and wait without any shelter. Having the bus loop at LaSalle (preferably University) would make a lot of sense and make the system much easier to navigate.

  24. halljd39

    1 ratings12345
    Oct 18th 2007, 09:27

    al-alo -- if you moved to Hertel for the mere fact "to eat at the thai place, the greek place, the sushi place, and shop at the hardware store", why couldn't you do that anywhere. You know what, I live in the City becuase I want to live in the City, since the City has tons to offer. I love being 3-4 blocks away from Delaware Park and The Zoo. We need to look at all these positive things going on the City and not be so concerned with what "might-be." So, the City is putting up some nice signage on the light posts, great! We know that Hertel was designated as Little Italy a while back, so why not celebrate it.

  25. halljd39

    1 ratings12345
    Oct 18th 2007, 09:30

    platt4 - Buffalo is far more sucessful than Niagara Falls by far in every respect.

  26. Raphael

    2 ratings12345
    Oct 18th 2007, 09:38

    Hey, the Italians first neighborhood (Dante Place) was torched by the city, then they moved to the Lower West Side where my people are now. Why not celebrate the heritage on Hertel. They seem to have been there the longest of any culture. It is also a way to advertise the city to tourists.

  27. MeliQ

    0 ratings12345
    Oct 18th 2007, 11:20

    I would love to see Hertal further embrace it's ethnic Italian heritage. Yes, we already have the restaurants but what I think would really enhance the area would be little stores selling Italian products such as clothing/accessories, Italian shoes, perhaps an upsccale suit store, more little bakeries selling Italian coffees, cookies, gelato, even a little market like Guercio's. We have a really good start going, I think if we just expand it a little, the area could be a pretty worthy tourist draw. It's ok too that there are different ethnic restaurants thrown into the mix like Gramma Mora's or Kosta's. It makes the area more marketable to a wider variety of people.

  28. MeliQ

    1 ratings12345
    Oct 18th 2007, 11:21

    By the way, I forgot to mention that I like the signs Steel Crazy make. I think they'll look nice.

  29. halljd39

    0 ratings12345
    Oct 18th 2007, 11:43

    Raphael - totally agree with you.

  30. zen

    4 ratings12345
    Oct 18th 2007, 11:49

    Does Hertel really have an ethnic identity anymore? For the Italian Fest, I guess, but the other 51 weeks of the year? For the last few yrs it has struck me as a place with a growing East Side population and scuzzy bars with a few eclectic retailers/rest. thrown in.

  31. priesznyieywski

    2 ratings12345
    Oct 18th 2007, 12:02

    Deleted racist comment

  32. mjman4

    1 ratings12345
    Oct 18th 2007, 12:11

    norwalk too!

    anyway i just bought here, and i thought i was moving to North Park... not "Little Italia"...that is so dumb.

    why don't they invest some of those moneys into garbage cans, or sweeping the cigarette butts off of the sidewalks evert six months or so.... signs are cleshe' neighborhoods form their own identities, and are not "given" them by and action committee, or business association.

  33. halljd39

    2 ratings12345
    Oct 18th 2007, 12:52

    priesznyieywski - man I don't know what to say. I just have to shake my head and say to you, move back to the 'burbs man.

  34. icecreamsub

    0 ratings12345
    Oct 18th 2007, 12:55

    if you were unaware of the heavy Italian influence in this neighborhood before you bought your home you were either misinformed or just plain naive.....it's all around. If you ever plan to relocate to South Buffalo don't be shocked when you encounter shamrocks and general stereotypical Tom Foolery on every street corner

  35. NorPark

    0 ratings12345
    Oct 18th 2007, 13:02

    North Park here, it that wasnt obvious.

  36. icecreamsub

    0 ratings12345
    Oct 18th 2007, 13:15
  37. ChristaSeychew

    3 ratings12345
    Oct 18th 2007, 13:18

    I think the signs are beautiful, but I think that branding Hertel as "Little Italia" is limiting on a business level and exclusionary on a universal one. I think that Hertel has enough obstacles to fight without limiting its potential.

  38. icecreamsub

    0 ratings12345
    Oct 18th 2007, 13:29

    right on...the Theatre District moniker must be removed as well

  39. davvid

    1 ratings12345
    Oct 18th 2007, 13:38

    Tacky

  40. al-alo

    1 ratings12345
    Oct 18th 2007, 13:54

    ok - here me out now. pretend you are an advertising exc. ill wait so you can get good and oily. ok, ready?

    great. ok, now lets play focus group: reading the comments here, you must see that the reaction is mixed. some positive, some negative, some in between. realizing you are trying to glean positive responses from the largest amount of people, it seems clear that this isnt a winner.

    to the real question: was this plan really evaluated by any marketing group that has experience branding a neighborhood? was it really a neighborhood decision? nobody asked me. and i clearly like to tell people what i think (and what they should think as well, my god, i'm my parents).

    anyway, im going to keep saying i live off of hertel, im sure the jewish temple down couple blocks will be relieved. maybe, they could be a "tiny Israel".

  41. nbflo

    0 ratings12345
    Oct 18th 2007, 14:30

    Saranac Avenue here. The signs are great, 70% of the residents on Saranac are Italian. I agree with NBJohn, MJman4, Hoss & Andrew, I think MIchael LoCurto needs to step out of his office and take a stroll down Hertel, it really needs some TLC!!!!!!!

  42. Dan

    2 ratings12345
    Oct 18th 2007, 15:30

    What's wrong with "North Park", the original name of the neighborhood? This probably isn't a major concern, but "Little Italy" could be seen as exclusionary. Sure, there was Polonia, but the Hertel Avenue area now isn't nearly as Italian as the Broadway-Fillmore area was Polish during its prime. The Hertel Avenue area still has a small but very visible Orthodox Jewish community, and young homebuyers moving to the area aren't limited to those whose last names end in vowels.

    If they want to be truly Buffalonian about it -- authentic, real, down-to-earth and genuine, unlike every other city in the United States -- they must include "District" in the moniker. How about these names?

    Pasta District Macaroni District Cannoli District Chianti District Red Sauce District Legitimate Business District

  43. ChristaSeychew

    1 ratings12345
    Oct 18th 2007, 16:38

    As a parent and a potential homeowner that considers myself "urban", I wouldn't want to raise my children (or buy a house) in an area that limits itself, even if it's only on a commercial level, to catering to any one specific ethnic group. I think, in this case, it's just plain tacky. I also think that it propagates the idea that Hertel is out of date and out of touch, being run and operated by a bunch of ego-driven and self-interested stereotypes.

    Honestly, I'd really like to know how they determined that this was a good idea? I would have fully supported neighborhood branding for Hertel or North Buffalo or even North Park. I think that branding based on an ethnic group is very, very short sighted.

  44. Frankster

    0 ratings12345
    Oct 18th 2007, 20:55

    Apart from whether ethnic marketing is a good idea or not (it doesn't seem to hurt Chinatown in Toronto), I like the use of steel for these banners. But whatever typeface was used for the "Benvenuti" already looks dated. Like, the 1970s. They could have picked a typeface from Italy, vintage or contemporary.

  45. Frankster

    0 ratings12345
    Oct 18th 2007, 20:58

    Apart from whether ethnic marketing is a good idea or not (it doesn't seem to hurt Chinatown in Toronto), I like the use of steel for these banners. But whatever typeface was used for the "Benvenuti" already looks dated. Like, the 1970s. They could have picked a typeface from Italy, vintage or contemporary.

  46. BROKEEPSBLOCKINGME

    0 ratings12345
    Oct 18th 2007, 21:34

    It doesnt get any cheesier than this...a really typical and sad attempt to brand an area with more 80's style. Again Buffalo is 25-30 years behind the curve... They shuold hang a pair of Bills Zubas and Stonewashed Lee Jeans from a lightpole on Hertel to more accurately depict the area and the City.

  47. BROKEEPSBLOCKINGME

    0 ratings12345
    Oct 18th 2007, 21:40

    ICECREAMSUB Are u just mad because there isnt a Temple Beth Whatever on Hertel for you? Or that the Jewish Deli closed? hmmmm

  48. georgethomasapfel

    0 ratings12345
    Oct 18th 2007, 22:03

    Formerly Linden corner of Norwalk here...when I was growing up from '57-'63 there was indeed a large Italian population (my classmates included Parisi, Palosi, Ragusa, and Tornabeni) but also many Irish, Germans (Schaus, Stienmetz) and more. My mother (Irish-English) grew up in this area in 1915 to 1938 and married a German Apfel at St. Margaret’s. When researching though the city directories and the census during these periods it reveals a wide range of ethnicity. Although....I did learn a few choice Italian curse words while growing up in North Park...and my dad always called them Eye-talians.

  49. MRodgers

    0 ratings12345
    Oct 18th 2007, 22:26

    Okay, George...Eye-talians, eh? You have a point there as I remember the names of our classmates - Espositio (I think his wife owns a gym on Hertel now), then there was Schauss, Lesniak, McCartney - yeah, you have a point. But, consider this one, too: Little Italy(s) - (couldn't figure out how to pluralize Italy there) around the nation are directed to the butt-to-butt businesses in a business district. Others have a point about the exclusion of thriving businesses like Taste of Thai, Grandma Mora's, etc. Two questions - what was the criteria in the designation of the name and who is paying for the signage?

  50. MRodgers

    0 ratings12345
    Oct 18th 2007, 22:27

    Dang, now that I think about it, we're all mutts aren't we?

  51. icecreamsub

    0 ratings12345
    Oct 18th 2007, 23:02

    BROKEEPSBLOCKINGME - no, I'm only sore because of my recent banning from Pole Play.

  52. georgethomasapfel

    0 ratings12345
    Oct 18th 2007, 23:10

    Marilyn, you are so good at remembering our third grade classmates! And you are right, we're all mutts, aren't we....

  53. sbrof

    0 ratings12345
    Oct 19th 2007, 01:18

    I work with a Lesniak now, and am related to Apfels.. small world.. :)

    This would be like calling the fruit belt German Town, There were more Germans in Buffalo than any other ethnicity. In 1900 over 50% of buffalo's population was of German decent. Sorry to rock the boat with the G word Next in line were Polish then Irish (or vis-versa). Sorry Italians, you might be well connected and outspoken in politics but you don't deserve your own district named after you.

  54. al-alo

    0 ratings12345
    Oct 19th 2007, 01:58

    i say name it "gotz and cuollo ville"t!

    yes, i have been drinking.

  55. al-alo

    1 ratings12345
    Oct 19th 2007, 02:03

    you know, upon a little refection, if the newly created district resided between delaware and colvin, i think that would be OK. it is where the italian fest is. its were caruso's, romeo & juliets, carmichis [sic? some? all?] etc are. and its an area that could use a little infusion of mission. but the rest of hertel? im not sure that it holds any water .

  56. priesznyieywski

    0 ratings12345
    Oct 19th 2007, 09:27

    Hows my comment racialist? If I was to say all I see are the Irish, or the Polish would that be bad? Plus, is that statemnt untrue that there is a far greater number of blacks on Herterl than there was ten yrs ago? So if the ethinical makeup of the area is or has changed isn't it kinda dumb to call it Little Italia. Pockets around Braodway that were largely Polish 30 yrs ago but almost all black now, would it make cents to call that little Poland?

  57. georgethomasapfel

    0 ratings12345
    Oct 19th 2007, 14:10

    Wow, sbrof- if your Apfel connections are from Western New York, we're cousins. That's one of the amazing things about coming back home, I've already connected with two "lost" cousins I didn't know of, discovered dozens more, reconnected with a third-grade classmate, and have found a ton of famous and infamous folk who are distant relations of mine. I don't believe North Buffalo-North Park can easily be classified as one ethnic stronghold. The surname is German but the background is a mix of Irish-British-Italian and more. We're all family here.

  58. MRodgers

    0 ratings12345
    Oct 19th 2007, 15:04

    al-alo, the more you drink, the better you think. what an outstanding idea as far as the district within the district. BTW, what's your poison? Seems to be stimulating the cells.

  59. halljd39

    2 ratings12345
    Oct 19th 2007, 17:53

    The finally drove down Hertel to take a look at the new signs on the Lightposts and to tell you the truth, I like them. They are very well done, not too big and intrusive.

    to priesznyieywski -- I really have a problem with using the word black to define a race - I believe it is African American, anyways. To that there is no such thing as white or black race. Comments like this make me sick.

  60. BuffaloSoldier

    0 ratings12345
    Oct 19th 2007, 18:48

    Hertel is a ethnically diverse neighborhood and its marketing should reflect that. I'm born and raised in North Buffalo and I love its Italian heritage. However, I also love the fact that we have a global influence of Latin, Middle Eastern, Asian and European establishments.

    Instead of "Little Italy", lets try "North Park". The later is original unlike the former.

    As stated numerous times above, lets focus on cleaning up Hertel. Tastefully designed trash cans and benches are sorely needed. As is healthy trees.

    If only the Hertel-North Buffalo Business Association were a more proactive group.

  61. needles

    0 ratings12345
    Oct 20th 2007, 16:20

    al-alo,

    I think you so eloquently meant; villaggio di cazzo e culo! (village of d--- and a--! lol)

    You've probably phonetically spelled it correctly in dialect though!

  62. kelly

    0 ratings12345
    Oct 21st 2007, 16:10

    As much as everyone likes to find fault after the fact (shit, in this case the signs are already up and people are suggesting alternatives! bit too late, I think.), I'll just say it's awesome they're using a BUFFALO business for the signs, instead of contracting out to something in the burbs or, even worse, out of the area completely.

  63. Rebecca

    0 ratings12345
    Oct 22nd 2007, 16:07

    I think the signs are cute and I like the neighborhood branding. It makes a place a destination.

    I don't think branding Hertel as Little Italy is the least bit limiting or exclusionary. Toronto has many ethnic neighborhoods with their own signage. Folks have only mentioned Chinatown (which has many non-chinese businesses) but there is also Little India and a Greek area, to name a few. On Danforth, there are blocks and blocks of street signs in Greek and it is designated the place as a Greek neighborhood with Greek churches. It has lots of Greek restaurants but also Thai, Chinese, Mexican, Ethiopian, etc...all thriving.

    Hertel IS getting trash cans and hopefully new trees will be coming soon. Its in the works.

    The Hertel North Buffalo Business Association membership is opt-in - businesses aren't forced to to join and so that limits the resources. Maintaining the parking lots on Hertel takes a lot of their attention. I guess Bailey Business Association is mandatory.

  64. buffaloed

    0 ratings12345
    Nov 21st 2007, 11:23

    I saw the first sign a few weeks ago. I drove around the block to get a second look at it in fact. While I did think they were early Christmas decorations, I liked them. I thought they were very tasteful and fantastic looking. The more I drove down Hertel that week, I got disapointed that they chose to put up those signs. Italian restuarants probably dont make up 50% of Hertel. Why not just put up some beautiful signs that say Welcome to Hertel in every language? Begin to brand Hertel as a street where you can get all sorts of food.

    I am also dissappointed that the Hertel Businessman's association chose to pick these signs, as they are not truly functional; as a way to spend an obvious surplus in the budget. The same design could have been incorporated into a trash can or bench, or bus stop canopy.

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